Berkley Gulp! Collection

Berkley Gulp! Shrimp 2" Soft Plastic Lure

Berkley Gulp! Nemesis 4" Soft Plastic Lure

2023 sees four hot new translucent metallic colours added to the Berkley Gulp! 4” Nemesis line up. These new colours combined with a slender body that gets down fast, a hyperactive curl tail that’s always working overtime and the proven Gulp! formula...

Berkley Gulp! Paddleshad 5" Soft Plastic Lure

It’s an instant classic. The best of both worlds have combined to produce a bait that not only swims like an athlete, but has that winning Gulp! scent and fish-attracting flavour. The robust tail action fires up all manner of predators, with the 5”...

Berkley Gulp! Turbo Shrimp 2" Soft Plastic Lure

The Gulp!® Turbo Shrimp is the next evolution of shrimp imitations that is set to change the game for all salt and freshwater fishing scenarios. Featuring a unique leg design that oscillates back and forward upon retrieval, the Gulp!® Turbo Shrimp...

Berkley Gulp! Saltwater Grub 6" Soft Plastic Lure

The Gulp! 6” Grub is now available in four new translucent metallic colours that complement its existing classic action and Gulp! scent dispersion. You’ve always wanted Gulp! that looks like PowerBait, and now you have it. Don’t be seen on the snapper...

Berkley Gulp! Jerk Shad 7" Soft Plastic Lure

The legendary Gulp! Jerk Shad gets even better, with a new and improved paint job! The Gulp! Jerk Shads are the leading snapper soft bait in the country, and now will feature a range of four new vibrant translucent metallic colours which are sure to...

Berkley Gulp! Fry 3" Soft Plastic Lure

The Berkley Gulp 3" Fry is a skinny profile worm-like soft plastic that can be thrown at a range of species effectively. Jerk it along the bottom for flathead and/or bream, or throw it into structure like rock walls and fallen trees along the shoreline...

Berkley Gulp! Jerk Shad 9" Soft Plastic Lure

The legendary Gulp! Jerk Shad gets even better, with a new and improved paint job! The Gulp! Jerk Shads are the leading snapper soft bait in the country, and now will feature a range of four new vibrant translucent metallic colours which are sure to...

Berkley Gulp! Minnow 4" Soft Plastic Lure

The Berkley Gulp! Minnow is without a doubt one of the most versatile bait shapes that consistently catches fish in fresh and saltwater across the globe. The Gulp! Minnow’s slender body and forked tail produces a life like darting action which is...

Berkley Gulp! Minnow 3" Soft Plastic Lure

The Berkley Gulp! Minnow is without a doubt one of the most versatile bait shapes that consistently catches fish in fresh and saltwater across the globe. The Gulp! Minnow’s slender body and forked tail produces a life like darting action which is...

Berkley Gulp! Nemesis 6.5" Soft Plastic Lure

2023 sees four hot new translucent metallic colours added to the Berkley Gulp! 6.5” Nemesis line up. These new colours combined with a slender body that gets down fast, a hyperactive curl tail that’s always working overtime and the proven Gulp! formula...

Berkley Gulp! Minnow Grub 2" Soft Plastic Lure

The Berkley® Gulp!® 2” Minnow Grub features a versatile curl tail design that produces an irresistible action even at the slowest of speeds. With its plump body construction and oversize tail, the Gulp!® 2” Minnow replicates any baitfish that swims and...

Berkley Gulp! Crabby 2.5" Soft Plastic Lure

Designed and developed in Australia by the request from members of the Pro Team. The Crabby imitates a crab or yabby to perfection! The Crabby is not all about looks and that Gulp! scent though, it gets better than that. The Crabby features a ‘keeled’...

Berkley Gulp! Jiggin Grub 4" Soft Plastic Lure

A classic fish catching shape, the Gulp! Jigging Grub is easy to use with its tantalising built in tail action and Gulp! Scent and flavour, the grub is a great bait for novice and expert anglers alike.As the name suggests, Jigging Grubs can be fished...

Berkley Gulp! Squid Vicious 6" Soft Plastic Lure

Developed for deep water reef fishing, the Squid Vicious imitates a squid head or small octopus. In the water the legs pulsate at the slowest of speeds allowing the Squid Vicious to be fished as a static bait with just gentle lifts of the rod tip to...

Berkley Gulp! Paddleshad 3" Soft Plastic Lure

It’s an instant classic. The best of both worlds have combined to produce a bait that not only swims like an athlete, but has that winning Gulp! scent and fish-attracting flavour. The robust tail action fires up all manner of predators, with the 3”...

Berkley Gulp! Turbo Shrimp 3" Soft Plastic Lure

The Gulp!® Turbo Shrimp is the next evolution of shrimp imitations that is set to change the game for all salt and freshwater fishing scenarios. Featuring a unique leg design that oscillates back and forward upon retrieval, the Gulp!® Turbo Shrimp...

Berkley Gulp! Sandworm 6" Soft Plastic Lure

Berkley Gulp! Turtleback Worm 4" Soft Plastic Lure

The 4 inch Turtleback Worm has long been a secret weapon in many a pro bream anglers arsenal. The tail action of a Turtleback Worm has to be seen to be believed, tight and seductive, it swims at the slowest of speeds and on the drop even when rigged with...

Berkley Gulp! Paddleshad 6" Soft Plastic Lure

It’s an instant classic. The best of both worlds have combined to produce a bait that not only swims like an athlete, but has that winning Gulp! scent and fish-attracting flavour. The robust tail action fires up all manner of predators, with the 6”...

Berkley Gulp! Nemesis 5" Soft Plastic Lure

2023 sees four hot new translucent metallic colours added to the Berkley Gulp! 5” Nemesis line up. These new colours combined with a slender body that gets down fast, a hyperactive curl tail that’s always working overtime and the proven Gulp! formula...

Berkley Gulp! Paddleshad 4" Soft Plastic Lure

It’s an instant classic. The best of both worlds have combined to produce a bait that not only swims like an athlete, but has that winning Gulp! scent and fish-attracting flavour. The robust tail action fires up all manner of predators, with the 4”...

Berkley Gulp! Sandworm 2" Soft Plastic Lure

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!

Berkley Gulp! Nemesis 3" Soft Plastic Lure

2023 sees four hot new translucent metallic colours added to the Berkley Gulp! ” Nemesis line up. These new colours combined with a slender body that gets down fast, a hyperactive curl tail that’s always working overtime and the proven Gulp! formula...

Berkley Gulp! Shrimp 4" Soft Plastic Lure

The Gulp! Shrimp is arguably the most popular tournament bream soft bait in Australia, the reason is simple, they work! A huge colour range is available to cover all situations from natural Camo and Banana Prawn to hi vis Nuclear Chicken and Lime tiger...

Berkley Gulp! Shrimp 3" Soft Plastic

The Gulp! Shrimp is arguably the most popular tournament bream soft bait in Australia, the reason is simple, they work! A huge colour range is available to cover all situations from natural Camo and Banana Prawn to hi vis Nuclear Chicken and Lime tiger...

Berkley Gulp! Hollow Fat Sandworm 4" Soft Plastic Lure

The Berkley® Gulp!® 4” Sand Worm is the most life-like worm imitation you will ever thread onto a hook. Its body design creates a super soft feel and a fluid action that no fish will be able to resist.With hundreds of micro legs surrounding the outside...

Berkley Gulp! Jerk Shad 5" Soft Plastic Lure

The legendary Gulp! Jerk Shad gets even better, with a new and improved paint job! The Gulp! Jerk Shads are the leading snapper soft bait in the country, and now will feature a range of four new vibrant translucent metallic colours which are sure to...

Berkley Gulp! Turbo Shrimp 5" Soft Plastic Lure

The Gulp!® Turbo Shrimp is the next evolution of shrimp imitations that is set to change the game for all salt and freshwater fishing scenarios.Featuring a unique leg design that oscillates back and forward upon retrieval, the Gulp!® Turbo Shrimp creates...

Berkley Gulp! Swimming Mullet 4" Soft Plastic Lure

Fish can’t resist the Swimming Mullet’s ‘fat’ profile and flickering curl tail. Rigged with the appropriate Nitro jig and worked with the correct retrieve technique the Swimming Mullet kicks, flicks, rolls and darts its way back to the rod tip! This...

Berkley Gulp! Swimming Mullet 3" Soft Plastic Lure

Fish can’t resist the Swimming Mullet’s ‘fat’ profile and flickering curl tail. Rigged with the appropriate Nitro jig and worked with the correct retrieve technique the Swimming Mullet kicks, flicks, rolls and darts its way back to the rod tip! This...

Berkley Gulp! Crabby 2" Soft Plastic Lure

Designed and developed in Australia by the request from members of the Pro Team. The Crabby imitates a crab or yabby to perfection! The Crabby is not all about looks and that Gulp! scent though, it gets better than that. The Crabby features a ‘keeled’...

Berkley Gulp! Salty Nipper 3.5" Soft Plastic

The Gulp! Salty Nipper design incorporates a life like saltwater yabby profile with the addition of pressure control surfaces on the pincer to create swim action whenever the bait is moving forward in the water. The combination of the life-like yabby...

Berkley Gulp! Salty Nipper 2.5" Soft Plastic

The Gulp! Salty Nipper design incorporates a life like saltwater yabby profile with the addition of pressure control surfaces on the pincer to create swim action whenever the bait is moving forward in the water. The combination of the life-like yabby...

Berkley Gulp! Turbo Shrimp 4"

The Gulp!® Turbo Shrimp is the next evolution of shrimp imitations that is set to change the game for all salt and freshwater fishing scenarios.Featuring a unique leg design that oscillates back and forward upon retrieval, the Gulp!® Turbo Shrimp creates...

Berkley Gulp! Grub 2.5" Soft Plastic Lure

The all-new Berkley Gulp! 2.5” Grub was painstakingly developed by Berkley engineers in the US to swim on superlight jig heads whilst remaining up right with minimum tail start up lag. As soon as the Gulp! 2.5” Grub hits the water the tail goes into...