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  • Berkley Pro-Tech Stunna 60mm Berkley Pro-Tech Stunna 60mm Berkley Pro-Tech Stunna 60mm Berkley Pro-Tech Stunna 60mm Berkley Pro-Tech Stunna 60mm

    Berkley Pro-Tech Stunna 60mm Lure

    Built By Berkley labs to win in the world’s most competitive fishing environment, the Berkley Pro-Tech Stunna brings a mix of casting distance, durability and slow sink finesse to your repertoire. Cast it, rip it, pause it across the flats or tight...

    $22.99
  • Berkley Pro-Tech Stunna 100mm Berkley Pro-Tech Stunna 100mm Berkley Pro-Tech Stunna 100mm Berkley Pro-Tech Stunna 100mm Berkley Pro-Tech Stunna 100mm

    Berkley Pro-Tech Stunna 100mm Lure

    Built By Berkley labs to win in the world’s most competitive fishing environment, the Berkley Pro-Tech Stunna brings a mix of casting distance, durability and slow sink finesse to your repertoire. Cast it, rip it, pause it across the flats or tight...

    $26.99
  • Berkley Pro-Tech Money Badger 50mm Berkley Pro-Tech Money Badger 50mm Berkley Pro-Tech Money Badger 50mm Berkley Pro-Tech Money Badger 50mm Berkley Pro-Tech Money Badger 50mm

    Berkley Pro-Tech Money Badger 50mm Lure

    The Berkley Money Badger is a hybrid baitfish-crayfish design that is compact and aggressive while delivering rod shaking, tail-thumping action. The "Clicking" sound system is tuned to deliver a fish-calling balance of sound and action. The Money Badger...

    $20.99
  • Berkley Pro-Tech Money Badger 40mm Berkley Pro-Tech Money Badger 40mm Berkley Pro-Tech Money Badger 40mm Berkley Pro-Tech Money Badger 40mm Berkley Pro-Tech Money Badger 40mm

    Berkley Pro-Tech Money Badger 40mm Lure

    The Berkley Money Badger is a hybrid baitfish-crayfish design that is compact and aggressive while delivering rod shaking, tail-thumping action. The "Clicking" sound system is tuned to deliver a fish-calling balance of sound and action. The Money Badger...

    $18.99
  • Sale
    Rapala Finesse Crank 3.5cm Shallow Runner Rapala Finesse Crank 3.5cm Shallow Runner Rapala Finesse Crank 3.5cm Shallow Runner Rapala Finesse Crank 3.5cm Shallow Runner Rapala Finesse Crank 3.5cm Shallow Runner

    Rapala Finesse Crank Shallow Runner Lure

    The ideal lure for finesse presentations, the X-Light Crank has all the necessary features that set it apart from other lures on the market. Coming in a shallow and mid runner the X-Light Crank is perfect for targeting any smaller fresh or saltwater...

    Was: $17.95
    Now: $14.36
  • Sale
    Rapala Finesse Crank 3.5cm Mid Runner Lure Rapala Finesse Crank 3.5cm Mid Runner Lure Rapala Finesse Crank 3.5cm Mid Runner Lure Rapala Finesse Crank 3.5cm Mid Runner Lure Rapala Finesse Crank 3.5cm Mid Runner Lure

    Rapala Finesse Crank Mid Runner Lure

    The ideal lure for finesse presentations, the X-Light Crank has all the necessary features that set it apart from other lures on the market. Coming in a shallow and mid runner the X-Light Crank is perfect for targeting any smaller fresh or saltwater...

    Was: $17.95
    Now: $14.36
  • Sale
    Rapala Countdown 3cm Rapala Countdown 3cm Rapala Countdown 3cm Rapala Countdown 3cm Rapala Countdown 3cm

    Rapala Countdown 3cm Lure

    OVERVIEWConsistently reach suspended fish at any depth with the CountDown®. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. This weighted lure creates a...

    Was: $21.45
    Now: $17.16
  • Sale
    Rapala Original Floater 3cm Rapala Original Floater 3cm Rapala Original Floater 3cm Rapala Original Floater 3cm Rapala Original Floater 3cm

    Rapala Original Floater 3cm Lure

    The lure that started it all and is still one of the greatest go-to lures for trout and redfin perch on the market. Whether twitched along the surface, retrieved as a shallow runner, or trolled in the shallows the Original Floater produces the wounded...

    Was: $19.95
    Now: $15.96
  • DAIWA SilverCreek Dr. Minnow II Jointed 70F DAIWA SilverCreek Dr. Minnow II Jointed 70F DAIWA SilverCreek Dr. Minnow II Jointed 70F DAIWA SilverCreek Dr. Minnow II Jointed 70F DAIWA SilverCreek Dr. Minnow II Jointed 70F

    DAIWA SilverCreek Dr. Minnow II Jointed 70F

    DESCRIPTION The two-piece sister model to the DR Minnow II, the Joint version gives that tantalising tail action only made possible with jointed lures. Like the single piece model, the DR Minnow Joint II is available in 3 sizes, a 42 and 50mm sinking...

    $20.99
  • DAIWA SilverCreek Dr. Minnow II 70F DAIWA SilverCreek Dr. Minnow II 70F DAIWA SilverCreek Dr. Minnow II 70F DAIWA SilverCreek Dr. Minnow II 70F DAIWA SilverCreek Dr. Minnow II 70F

    DAIWA SilverCreek Dr. Minnow II 70F

    DESCRIPTION Daiwa’s DR Minnow range of trout lures receives a facelift and a fresh look with the introduction to the SilverCreek family. The new SilverCreek DR Minnow II boasts 3 models within the range, a 42mm and 50mm sinking minnow perfect for fast...

    $20.99
  • DAIWA SilverCreek Dr. Minnow II 50s DAIWA SilverCreek Dr. Minnow II 50s DAIWA SilverCreek Dr. Minnow II 50s DAIWA SilverCreek Dr. Minnow II 50s DAIWA SilverCreek Dr. Minnow II 50s

    DAIWA SilverCreek Dr. Minnow II 50s

    DESCRIPTION Daiwa’s DR Minnow range of trout lures receives a facelift and a fresh look with the introduction to the SilverCreek family. The new SilverCreek DR Minnow II boasts 3 models within the range, a 42mm and 50mm sinking minnow perfect for fast...

    $19.99
  • DAIWA SilverCreek Dr Minnow II 42s DAIWA SilverCreek Dr Minnow II 42s DAIWA SilverCreek Dr Minnow II 42s DAIWA SilverCreek Dr Minnow II 42s DAIWA SilverCreek Dr Minnow II 42s

    DAIWA SilverCreek Dr Minnow II 42s

    DESCRIPTION Daiwa’s DR Minnow range of trout lures receives a facelift and a fresh look with the introduction to the SilverCreek family. The new SilverCreek DR Minnow II boasts 3 models within the range, a 42mm and 50mm sinking minnow perfect for fast...

    $18.99
  • JACKALL TN70 Silent JACKALL TN70 Silent - Double clutch gold black JACKALL TN70 Silent - black king gill JACKALL TN70 Silent - jakko gill JACKALL TN70 Silent - uroko hl chartback bluegill

    JACKALL TN70 Silent Lipless Crankbait Lure

    The Jackall TN70 Silent is a masterclass in lure design, blending stealth with effectiveness for the discerning angler. This 70mm, lipless crankbait is engineered to target those wary predators that have grown accustomed to the noisy rattles of...

    $29.95
  • JACKALL TN65 Silent JACKALL TN65 Silent - jakko gill JACKALL TN65 Silent - mizuno ghost gold and black JACKALL TN65 Silent - mizuno smoke/chart tiger JACKALL TN65 Silent - mizuno hibiscus

    JACKALL TN65 Silent Lipless Crankbait Lure

    Discover the power of silence in your fishing arsenal with the Jackall TN65 Silent Lipless Crankbait. Engineered for the savvy angler, this high-quality crankbait combines stealth with an irresistible action to entice even the most cautious predators...

    $26.95
  • JACKALL TN65 JACKALL TN65 - black king gill JACKALL TN65 - jakko gill JACKALL TN65 - momotora JACKALL TN65 - mizuno ghost gold & black

    JACKALL TN65 Lipless Crankbait Lure

    Elevate your fishing game with the Jackall TN65 Lipless Crankbait Lure, a masterfully designed tool for the avid angler. This 65mm lure is a testament to Jackall's commitment to quality, innovation, and performance. Built to fill the gap between TN60 and...

    $26.95
  • JACKALL TN50 Trigon JACKALL TN50 Trigon - HS IMPACT WHITE JACKALL TN50 Trigon - SK DARK THUNDER JACKALL TN50 Trigon - DEADLY PEARL BAIT

    JACKALL TN50 Trigon Lipless Crankbait Lure

    Elevate your angling game with the JACKALL TN50 Trigon Lipless Crankbait, a masterpiece in fishing technology designed for the discerning angler. This top-tier lure is engineered to offer unmatched performance in both freshwater and light saltwater...

    $32.95
  • JACKALL TN60 Trigon JACKALL TN60 Trigon - brown dog JACKALL TN60 Trigon - deadly pearl bait JACKALL TN60 Trigon - aurora black/gold JACKALL TN60 Trigon - hl wakasagi

    JACKALL TN60 Trigon Lipless Crankbait Lure

    The JACKALL TN60 Trigon is a specialized lure designed to reach greater depths and improve casting distance. It features an external weight system which enhances its sinking speed and enables it to maneuver around snags effortlessly. The lure is notable...

    $34.95
  • 13 Fishing Gordito - 50mm 13 Fishing Gordito - 50mm mudbug punch 13 Fishing Gordito - 50mm old gregg 13 Fishing Gordito - 50mm day old guac 13 Fishing Gordito - 50mm brown craw

    13 Fishing Gordito - 50mm - 3/8oz Lure

    The Gordito is the perfect little nugget of fish catching excellence. The internal weighting system allows you to cast this dynamic little bugger accurately at distance. Rigged with premium VMC black nickel chemically sharpened hooks, this small...

    $14.95
  • 13 Fishing Troll Hunter - 60mm 13 Fishing Troll Hunter - 60mm natty light 13 Fishing Troll Hunter - 60mm truffle butter 13 Fishing Troll Hunter - 60mm tweetie pie 13 Fishing Troll Hunter - 60mm epic shad

    13 Fishing Troll Hunter - 60mm - 8' Lure

    You know how every angler wants that super specific depth and profile and each one is extremely different? Well, this series has all of them. Every single one. That’s why these bad boys come rigged in a broad array of options. Added bonus, the VMC black...

    $14.95
  • 13Fishing Troll Hunter - 70mm 13Fishing Troll Hunter - 70mm natty light 13Fishing Troll Hunter - 70mm truffle butter 13Fishing Troll Hunter - 70mm tweetie pie 13Fishing Troll Hunter - 70mm epic shad

    13 Fishing Troll Hunter - 70mm - 12' Lure

    You know how every angler wants that super specific depth and profile and each one is extremely different? Well, this series has all of them. Every single one. That’s why these bad boys come rigged in a broad array of options. Added bonus, the VMC black...

    $14.95
  • 13Fishing Troll Hunter 13Fishing Troll Hunter natty light 13Fishing Troll Hunter truffle butter 13Fishing Troll Hunter tweetie pie 13Fishing Troll Hunter epic shad

    13 Fishing Troll Hunter - 70mm - 18' Lure

    You know how every angler wants that super specific depth and profile and each one is extremely different? Well, this series has all of them. Every single one. That’s why these bad boys come rigged in a broad array of options. Added bonus, the VMC black...

    $14.95
  • 13 Fishing Whipper Snapper 110mm Jerkbait 13 Fishing Whipper Snapper 110mm Jerkbait lucky charm 13 Fishing Whipper Snapper 110mm Jerkbait casper shad 13 Fishing Whipper Snapper 110mm Jerkbait disco shad 13 Fishing Whipper Snapper 110mm Jerkbait clear perch

    13 Fishing Whipper Snapper - 110mm Lure

    Do you want 5 -Star chef to cater your breakfast on tournament morning? Too bad. If you do want to catch the biggest fish in the tournament, throw this. Available in various depths and sizes to fit any situation you request. The slim, erratic profile was...

    $14.95
  • 13 Fishing Whipper Snapper 80mm Jerkbait 13 Fishing Whipper Snapper 80mm Jerkbait lucky charm 13 Fishing Whipper Snapper 80mm Jerkbait casper shad 13 Fishing Whipper Snapper 80mm Jerkbait disco shad 13 Fishing Whipper Snapper 80mm Jerkbait clear perch

    13 Fishing Whipper Snapper - 80mm Lure

    Do you want 5 -Star chef to cater your breakfast on tournament morning? Too bad. If you do want to catch the biggest fish in the tournament, throw this. Available in various depths and sizes to fit any situation you request. The slim, erratic profile was...

    $14.95
  • 13 Fishing El Diablo - 75mm Lipless Crankbait 13 Fishing El Diablo - 75mm Lipless Crankbait rusty bream 13 Fishing El Diablo - 75mm Lipless Crankbait golden retriever 13 Fishing El Diablo - 75mm Lipless Crankbait mudbug punch 13 Fishing El Diablo - 75mm Lipless Crankbait natty light

    13 Fishing El Diablo - 75mm - 3/4oz Lure

    The El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The multi-rattle system produces irresistible sounds and vibrations.  • Multi-Rattle  • 3D Eyes...

    $14.95
  • 13 Fishing El Diablo 13 Fishing El Diablo - rusty bream 13 Fishing El Diablo - golden retriever 13 Fishing El Diablo - mudbug punch 13 Fishing El Diablo - natty light

    13 Fishing El Diablo - 65mm - 1/2oz Lure

    The El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The multi-rattle system produces irresistible sounds and vibrations.  • Multi-Rattle  • 3D Eyes...

    $14.95
  • 13 FISHING Jabber Jaw 60 Lure - Hero Image 13 FISHING Jabber Jaw 60 Lure - Black Back Shad 13 FISHING Jabber Jaw 60 Lure -  Chartreuse Root Beer 13 FISHING Jabber Jaw 60 Lure - dream gill 13 FISHING Jabber Jaw 60 Lure - goldilocks

    13 FISHING Jabber Jaw 60 Lure

    This bait is as unclassifiable as anything we’ve ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your local...

    $21.95
  • 13 FISHING JABBER JAW 60 DEEP LURE Jabber Jaw Deep 60 Lure - Black Back Shad Jabber Jaw Deep 60 Lure - Chartreuse Root Beer Jabber Jaw Deep 60 Lure - Dream gill Jabber Jaw Deep 60 Lure - Goldilocks

    13 FISHING JABBER JAW 60 DEEP LURE

    This bait is as unclassifiable as anything we’ve ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your local...

    $21.95
  • Sale
    Zerek Slick Back 55mm Crankbait Lure Zerek Slick Back 55mm Crankbait Lure Zerek Slick Back 55mm Crankbait Lure Zerek Slick Back 55mm Crankbait Lure Zerek Slick Back 55mm Crankbait Lure

    Zerek Slick Back 55mm Crankbait Lure

    THE SLICK BACK HAS BEEN A STAPLE FOR NATIVE FISH ANGLERS FOR YEARS AND IT HAS UNDERGONE A TRANSFORMATION INTO THE ZEREK SLICK BACK. MAINTAINING THE BEAUTIFUL LINES AND DRAMATIC ACTION, THE SLICK BACK IS SET TO TAKE ON NATIVE FISH LIKE NO OTHER HARDBODY...

    Was: $17.99
    Now: $14.39
  • Sale
    Zerek Slick Back 90mm Crankbait Lure Zerek Slick Back 90mm Crankbait Lure Zerek Slick Back 90mm Crankbait Lure Zerek Slick Back 90mm Crankbait Lure Zerek Slick Back 90mm Crankbait Lure

    Zerek Slick Back 90mm Crankbait Lure

    THE SLICK BACK HAS BEEN A STAPLE FOR NATIVE FISH ANGLERS FOR YEARS AND IT HAS UNDERGONE A TRANSFORMATION INTO THE ZEREK SLICK BACK. MAINTAINING THE BEAUTIFUL LINES AND DRAMATIC ACTION, THE SLICK BACK IS SET TO TAKE ON NATIVE FISH LIKE NO OTHER HARDBODY...

    Was: $18.99
    Now: $15.19
  • Sale
    Zerek Slick Back 100mm Crankbait Lure Zerek Slick Back 100mm Crankbait Lure Zerek Slick Back 100mm Crankbait Lure Zerek Slick Back 100mm Crankbait Lure Zerek Slick Back 100mm Crankbait Lure

    Zerek Slick Back 100mm Crankbait Lure

    THE SLICK BACK HAS BEEN A STAPLE FOR NATIVE FISH ANGLERS FOR YEARS AND IT HAS UNDERGONE A TRANSFORMATION INTO THE ZEREK SLICK BACK. MAINTAINING THE BEAUTIFUL LINES AND DRAMATIC ACTION, THE SLICK BACK IS SET TO TAKE ON NATIVE FISH LIKE NO OTHER HARDBODY...

    Was: $19.99
    Now: $15.99
  • DAIWA SilverCreek Dr Minnow II Joint 50s DAIWA SilverCreek Dr Minnow II Joint 50s DAIWA SilverCreek Dr Minnow II Joint 50s DAIWA SilverCreek Dr Minnow II Joint 50s DAIWA SilverCreek Dr Minnow II Joint 50s

    DAIWA SilverCreek Dr Minnow II Joint 50s

    The two-piece sister model to the DR Minnow II, the Joint version gives that tantalising tail action only made possible with jointed lures. Like the single piece model, the DR Minnow Joint II is available in 3 sizes, a 42 and 50mm sinking profile and a...

    $19.99
  • DAIWA SilverCreek Dr Minnow II Joint 42S DAIWA SilverCreek Dr Minnow II Joint 42S DAIWA SilverCreek Dr Minnow II Joint 42S DAIWA SilverCreek Dr Minnow II Joint 42S DAIWA SilverCreek Dr Minnow II Joint 42S

    DAIWA SilverCreek Dr Minnow II Joint 42S

    The two-piece sister model to the DR Minnow II, the Joint version gives that tantalising tail action only made possible with jointed lures. Like the single piece model, the DR Minnow Joint II is available in 3 sizes, a 42 and 50mm sinking profile and a...

    $19.99
  • Sale
    Berkley Pro-Tech Titan D Lure 100mm Berkley Pro-Tech Titan D Lure 100mm Berkley Pro-Tech Titan D Lure 100mm Berkley Pro-Tech Titan D Lure 100mm Berkley Pro-Tech Titan D Lure 100mm

    Berkley Pro-Tech Titan D Lure 100mm

    The Berkley Pro-Tech Titan Deep has been built by Berkley engineers to target larger species that destroy most lures with the shake of head or a flare of the gills - just when you need it the least in the heat of battle! Its slender bait fish body...

    Was: $24.99
    Now: $16.24
  • Sale
    Berkley Pro-Tech Titan S Lure 100mm Berkley Pro-Tech Titan S Lure 100mm Berkley Pro-Tech Titan S Lure 100mm Berkley Pro-Tech Titan S Lure 100mm Berkley Pro-Tech Titan S Lure 100mm

    Berkley Pro-Tech Titan S Lure 100mm

    The Berkley Pro-Tech Titan Shallow features the same body design as the deep diving brother but operates at shallower depths allowing anglers to target larger fish in skinny water such as flats, rock bars or over the top of weed beds and submerged trees...

    Was: $24.99
    Now: $16.24
  • BERKLEY BAZZ BAIT S 80MM LURE BERKLEY BAZZ BAIT S 80MM LURE BERKLEY BAZZ BAIT S 80MM LURE BERKLEY BAZZ BAIT S 80MM LURE BERKLEY BAZZ BAIT S 80MM LURE

    BERKLEY BAZZ BAIT S 80MM LURE

    Barramundi demand the ultimate in strength and performance from any lures that come their way. With this in mind, the Berkley team set out to build a Barra lure that not just has an incredible suspending, bite-inducing action but is also fitted with...

    $18.99