Lures

Bassday Sugapen 70 Float Lure

The SugaPen 58, 70, 95 & 120mm is a unique designed dog walker. This lure is designed to splash with its cupped face, like a popper, but have the advantages of being a dog walker which attracts more fish. This is the best of both worlds in surface...

Bassday Sugar Minnow 55 Slim Suspending Lure

The search for the ultimate finesse-sized baitfish imitation is over. Designed to imitate a dying minnow, the Bassday Sugar Slim 55 is equal parts precision, performance and refinement.A lure that casts like a bullet courtesy of its internal weight...

Bassday Sugapen 58 Float Lure

The SugaPen 58, 70, 95 & 120mm is a unique designed dog walker. This lure is designed to splash with its cupped face, like a popper, but have the advantages of being a dog walker which attracts more fish. This is the best of both worlds in surface...

Bassday Sugapen 120 Float Lure

The SugaPen 58, 70, 95 & 120mm is a unique designed dog walker. This lure is designed to splash with it cupped face, like a popper, but have the advantages of being a dog walker which attracts more fish. This is the best of both worlds in surface...

ATOMIC Real Baitz 100mm Bony Bream Lure

Bony Bream are present in major bass and barra dams and are a deadly bait for all predatory fish.They can change the way a dam is fished with predators keying in to target specific baitfish. That is why you need the Real Baitz Bony Bream. It features a...

ATOMIC Real Baitz Australian Pilchard Lure

The pilchard or sardine is one of the most dynamic baits in the sea and a favourite for anglers chasing a wide variety of fish.The Real Baitz Pilchard emulates this important baitfish superbly. It has a slender profile with a tight beating tail action...

ATOMIC Real Baitz Blue Pilchard Lure

Blue pilchards or pillies are one of the most used baits in the sea catching a wide variety of predators.Ranging from Queensland all the way round to Western Australia, they are hard to resist for many predatory fish. The Real Baitz Blue Pilchard has the...

Atomic Real Baitz Red Bait Lure

Redbait are a midwater baitfish perfect for predatory pelagics such as tuna and kingfish.They are popular baitfish for a wide range of pelagics. The Real Baitz Redbait is a carbon copy of the real thing right down to the swimming action. The tail action...

Atomic Real Baitz Bully Mullet Lure

Bully mullet or sea mullet are a staple bait for large predators like mulloway and flathead.The Real Baitz Bully Mullet imitates these fish superbly. No livies, no worries. It is weighted so it sinks horizontally with a downward swimming angle on the...

ATOMIC Real Baitz Yellow Eye Mullet Lure

Yellow eye mullet are prolific around the southern half of the state and a key baitfish in all waterways.An inshore baitfish, they are deadly in the estuary for bait. The Real Baitz Yellow Eye Mullet is a perfect replica and weighted just right so it...

ATOMIC Real Baitz King George Whiting 200mm Lure

The southern states are home to Australia’s biggest whiting, the King George which is an excellent bait for snapper.It grows to over 50cm and is not only tasty to eat, but makes excellent bait for snapper. The Real Baitz King George is a mirror image of...

ATOMIC Real Baitz Sand Whiting 200mm Lure

Sand whiting are prolific on the east coast of Australia and unbeatable when targeting XOS flathead.They inhabit inshore sand flats, bays and rivers, where they are likely to encounter their primary predator, flathead. The Real Baitz Whiting is a carbon...

ATOMIC Real Baitz 100mm Herring Lure

The herring is a staple estuary baitfish, it is one of the most diverse baits any angler can put in the water.The Real Baitz Herring features a large paddle tail, producing a wide wobble with a tight roll action, just like the real thing. Ideal for...

Baitsanity Tungsten Lure Weights

Allowing anglers to customize their approach to the trophy of a lifetime, the Baitsanity Swimbait Tungsten Adhesive Weights are perfect for adjusting the sink rate of your favorite hard baits. Thanks to their tungsten composition, these Adhesive Weights...

Baitsanity Silencer Pads Explorer Gill

Baitsanity Hatchmatch PT Paddle Tail 2.0

Baitsanity Hatchmatch Original Tail 2.0

Baitsanity HatchMatch Atom Tail 3.0

A wild enhancement for the Baitsanity Explorer Gill, the HatchMatch Atom Tail 3.0 adds a unique twist to your favourite swimbait that the predators in your water have surely never seen before. Straight out of Baitsanity’s laboratory, the Atom tail...

Baitsanity Hatchmatch Paddle Tail 3.0

Change the action of your Baitsanity Explorer Gill Glide Bait and show the fish something they have never seen before with the Baitsanity HatchMatch Paddle Tail 3.0. Featuring a boot style design, the Baitsanity HatchMatch Paddle Tail 3.0 produces a hard...

Baitsanity Hatchmatch GX Tail 2.0

Designed to give your Explorer Gen 2 Glide Bait an even more enticing action, the Baitsanity Explorer Gen 2 Hatch Match GX 2.0 Tail adds versatility to your glide bait and will help trigger more of those followers into biters. Featuring a multi-segmented...

Baitsanity Explorer Gen 2 Replacement Fins

Baitsanity Explorer Gill 6 Glidebait Lure

A must-have Swimbait for all big-bait Murray Cod enthusiasts, the Baitsanity Explorer Gill Glide Bait delivers an ultra-realistic baitfish profile and an unrivalled action that big fish like Murray Cod can’t resist. Moulded with an anatomically correct...

Baitsanity Explorer E9 GEN 2 Glidebait Lure

Explorer Glide Gen 2 To catch the fish of a lifetime you have to fish with the lure of a lifetime. The Baitsanity Explorer Gen 2 Glide Bait is just that. It boasts substantial size, high quality detail, and a realistic action that will have big...

Baitsanity Antidote 7 Glidebait Lure

Delivering exactly what the doctor ordered, the Baitsanity Antidote Glide Bait is the ultimate cure to make big fish strike. Delivering a slightly smaller profile than the highly successful Explorer Glide Bait, the Baitsanity Antidote Glide Bait features...

Megasbass Magdraft Freestyle 6" Lure

THE MAGDRAFT FREESTYLE IS THE ULTIMATE SWIMBAIT FOR BIG COD SESSIONS. WITH A SNUB-NOSE DESIGN PERFECT FOR SCREW-LOCK HOOKS, A PRE-CUT BELLY AND RECESSED TOP-GROOVE, THE FREESTYLE IS BUILT FOR EASY BIG-GAME RIGGING FOR NOVICES AND EXPERTS ALIKE...

Berkley Pro-Tech Twitcher 45 Lure

The Pro-Tech Twitcher is designed to target fussy estuarine and freshwater species. Its lifelike minnow profile is common in baitfish that live in most Australian aquatic environments making it a very versatile lure to throw when fish are proving tough...

Berkley Pro-Tech Slurp 85 Lure

The Pro-Tech Slurp is designed to walk the walk and talk the talk when it comes to putting fish in the boat. Berkley tuned it with a rocker profile that is easy to walk or rattle with a high rod tip to produce explosive surface strikes. Both sizes...

Berkley Pro-Tech Slurp 65

The Pro-Tech Slurp is designed to walk the walk and talk the talk when it comes to putting fish in the boat. Berkley tuned it with a rocker profile that is easy to walk or rattle with a high rod tip to produce explosive surface strikes. Both sizes...

Berkley Pro-Tech Pop 50 Lure

The Pop 50 is designed to make maximum noise with minimum bulk where it counts. Sitting tail down at rest, its slender rear design ensures maximum hook exposure for the subtlest of bites. Its super easy to fish, casting like a bullet and able to be...

Berkley Pro-Tech Jerk 90 Lure

The Pro-Tech Jerk was designed by the Berkley Pro Team with one mission in mind: to build a jerk bait that casts well, has a highly erratic action, and produces plenty of bites. The Jerk 60 can be twitched and ripped to produce an amazing darting...

Berkley Pro-Tech Brimz 38S Lure

Our Berkley Pros know that bream love skinny water, so they tend to spend a lot of time casting in areas that are less than a metre deep. The Pro-Tech Brimz 38S is the perfect tool for enticing a bite out of fish cruising the flats, lying under shallow...

Nomad Swimtrex 57 Lipless Crankbait Lure SILENT

The SWIMTREX MAX is a vibrating lipless crankbait like no other. This thing thumps hard! It emits vibration at dead slow speeds right up to fast burning retrieve and can be used in a variety of situations whether you are fishing deep or covering ground...

DAIWA INFEET SAZANAMI 60SP LURE

The INFEET SAZANAMI 60SP is a shallow running suspending jerkbait perfectly suited to targeting the shallow waters of our lakes and rivers. Measuring 60mm long and weighing 3.5g, the INFEET SAZANAMI suspends in freshwater and floats very slowly in...

Z-MAN ST GRUBZ 2.5" 8PK

The ZMan 2.5” ST GrubZ takes the popular GrubZ profile to the next level, with enhanced features for the ultimate curly tail presentation. A unique split tail design produces a fluttering action like no other curl tail lure, that has an irresistable...

Stumpjumper Lures Size 2 Hardbody

The proven swimming action and unbelievable anti-snag capabilities of the StumpJumper are combined with an exclusive patented snap-lock bib that lets you instantly alter the lures action and characteristics by changing to different shaped bibs. With a...

RAPALA Jigging Rap 7cm

Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow profile. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced, yo-yo style...