Lures

Nomad Live Ops Dozer 5" Soft Plastic Lure

Nomad Live Ops Dozer 5" Soft Plastic Lure (3 Per Pack) When you're chasing trophy fish, the 5" Dozer brings the thump. Built with a full-body roll and a powerful paddle tail that kicks hard at ultra-slow speeds, this bait is designed to call in monsters...

Nomad Live Ops Dozer 3" Soft Plastic Lure

Nomad Live Ops Dozer 3" Soft Plastic Lure (5 Per Pack) Get ready to feel the vibration when the Dozer is in the water. Maximum body roll and huge tail action at slow and medium speed is what the Dozer was designed for. The body will roll as well as...

Nomad Live Ops Cobra Shad 3.75" Soft Plastic Lure

Nomad Live Ops Cobra Shad 3.75" Soft Plastic Lure (5 Per Pack) The Cobra 3.75" isn’t your average soft plastic. Its signature flared wing design creates an aggressive side-to-side dart and upward lift on every twitch - perfectly mimicking a fleeing...

Nomad Live Ops Delta Minnow 4.5" Soft Plastic Lure

Nomad Live Ops Delta Minnow 4.5" Soft Plastic Lure (4 Per Pack) The Delta Minnow 4.5" is a soft plastic jerkbait engineered to track straight, hold depth, and stay in the strike zone longer. Its unique soft-plastic bill creates consistent swimming depth...

Nomad Live Ops Double Down 7" Soft Plastic Lure

Nomad Live Ops Double Down 7" Soft Plastic Lure (3 Per Pack) The 7" Double Down Jerkshad is built for one thing…big fish. With an extra-large baitfish silhouette, explosive tail action and heavy-duty construction, it's the perfect choice when you’re...

Nomad Live Ops Double Down 5" Soft Plastic Lure

Nomad Live Ops Double Down 5" Soft Plastic Lure (4 Per Pack) The 5" Double Down Jerkshad is built for maximum water displacement, visibility and strike triggering action. Perfect for when big fish are feeding or when you need to stand out in rough or...

Nomad Live Ops Double Down 4" Soft Plastic Lure

Nomad Live Ops Double Down 4" Soft Plastic Lure (5 Per Pack) The 4" Double Down Jerkshad hits the sweet spot between finesse and strength, perfect for when fish are keyed in on mid-sized bait. Its split tail, winged edges, tail bulbs and top disruptor...

Nomad Live Ops Double Down 3" Soft Plastic Lure

Nomad Live Ops Double Down 3" Soft Plastic Lure (6 Per Pack) The 3" Double Down Jerkshad packs serious punch into a small profile, making it a deadly choice when fish are dialled in on smaller bait. Designed with a split tail with winged edges and a...

Nomad Live Ops Wingman 5.25" Soft Plastic Lure

Nomad Live Ops Wingman 5.25" Soft Plastic Lure (4 Per Pack) The Wingman 5.25" is the ultimate upsized finesse jerkshad for targeting big, pressured fish that need a subtle yet commanding presentation. Designed with a customizable split tail, disruptor...

Nomad Live Ops Wingman 4.5" Soft Plastic Lure

Nomad Live Ops Wingman 4.5" Soft Plastic Lure (5 Per Pack) The Wingman 4.5" takes the proven finesse formula of the smaller model and scales it for bigger fish, deeper water and more aggressive retrieves while keeping all the subtle triggers that make...

Nomad Live Ops Wingman 3.75" Soft Plastic Lure

Nomad Live Ops Wingman 3.75" Soft Plastic Lure (5 Per Pack) The Wingman 3.75" is your go-to finesse jerkshad for when fish shut down but still follow. Designed to trigger bites with the subtlest movements, it features a customizable split tail wing, tail...

Nomad Live Ops Switcher Shrimp 5" Soft Plastic Lure

Nomad Live Ops Switcher Shrimp 5" Soft Plastic Lure (4 Per Pack) When you need a big prawn that can take a beating and still keep flicking, the Switcher Shrimp 5" delivers. Designed to target trophy fish in Estuary, Inshore and Freshwater environments,...

Nomad Live Ops Switcher Shrimp 4.25" Soft Plastic Lure

Nomad Live Ops Switcher Shrimp 4.25" Soft Plastic Lure (4 Per Pack) The Switcher Shrimp 4" is built for serious predators and serious versatility. Designed to imitate a full-size prawn in both detail and movement, it flicks backwards like the real thing...

Nomad Live Ops Switcher Shrimp 2.3" Soft Plastic Lure

Nomad Live Ops Switcher Shrimp 2.3" Soft Plastic Lure (6 Per Pack) The Switcher Shrimp 2.3" is unrivalled in shrimp realism and rigging versatility. Designed to flick backwards like a real fleeing prawn or roll naturally forward on the retrieve, it...

Nomad Live Ops Switcher Shrimp 3.5" Soft Plastic Lure

Nomad Live Ops Switcher Shrimp 3.5" Soft Plastic Lure (5 Per Pack) The Switcher Shrimp 3.5" is unrivalled in shrimp realism and rigging versatility. Designed to flick backwards like a real fleeing prawn or roll naturally forward on the retrieve, it...

Nomad Live Ops Jerksquid 9" Soft Plastic Lure

Nomad Live Ops Jerksquid 9" Soft Plastic Lure (2 Per Pack) The 9" Jerksquid is the ultimate large profile hybrid, combining the aggressive dart of a jerkshad with the pulsing, lifelike movement of a squid. It moves big, looks real and triggers crushing...

Nomad Live Ops Jerksquid 7" Soft Plastic Lure

Nomad Live Ops Jerksquid 7" Soft Plastic Lure (3 Per Pack) Big bait for serious predators. The 7" Jerksquid is built for trophy-class fish that demand a bigger bite. Combining the explosive dart of a jerkshad with the lifelike pulse of a squid, it...

Nomad Live Ops Jerksquid 5" Soft Plastic Lure

Nomad Live Ops Jerksquid 5" Soft Plastic Lure (4 Per Pack) The ultimate hybrid for reef beasts and inshore bruisers, the 5" Jerksquid combines the aggressive dart of a jerkshad with the pulsing realism of a squid to deliver serious strike power. On the...

Nomad Live Ops Jerksquid 4" Soft Plastic Lure

Nomad Live Ops Jerksquid 4" Soft Plastic Lure (5 Per Pack) The 4" Jerksquid combines the hard-cutting action of a jerkshad with the natural pulse of a squid to create a truly deadly hybrid. It darts on the lift, pulses on the pause and triggers strikes...

Nomad Live Ops Jerksquid 3.25" Soft Plastic Lure

Nomad Live Ops Jerksquid 3.25" Soft Plastic Lure (6 Per Pack) The 3.25" Jerksquid combines the aggressive dart of a jerkshad with the pulse and realism of a squid, making it a versatile weapon for inshore and reef fishing. On the lift, it kicks hard and...

Nomad Live Ops Jerksquid 2.5" Soft Plastic Lure

Nomad Live Ops Jerksquid 2.5" Soft Plastic Lure (7 Pack) The 2.5" Jerksquid is the ultimate fusion of jerkshad aggression and squid realism. It darts like fleeing bait on the lift and pulses like wounded squid on the pause, triggering strikes in every...

Berkley Gulp! Shrimp 2" Soft Plastic Lure

Berkley Gulp! Nemesis 4" Soft Plastic Lure

2023 sees four hot new translucent metallic colours added to the Berkley Gulp! 4” Nemesis line up. These new colours combined with a slender body that gets down fast, a hyperactive curl tail that’s always working overtime and the proven Gulp! formula...

Berkley Gulp! Paddleshad 5" Soft Plastic Lure

It’s an instant classic. The best of both worlds have combined to produce a bait that not only swims like an athlete, but has that winning Gulp! scent and fish-attracting flavour. The robust tail action fires up all manner of predators, with the 5”...

Berkley Gulp! Turbo Shrimp 2" Soft Plastic Lure

The Gulp!® Turbo Shrimp is the next evolution of shrimp imitations that is set to change the game for all salt and freshwater fishing scenarios. Featuring a unique leg design that oscillates back and forward upon retrieval, the Gulp!® Turbo Shrimp...

Berkley Gulp! Saltwater Grub 6" Soft Plastic Lure

The Gulp! 6” Grub is now available in four new translucent metallic colours that complement its existing classic action and Gulp! scent dispersion. You’ve always wanted Gulp! that looks like PowerBait, and now you have it. Don’t be seen on the snapper...

Berkley Gulp! Jerk Shad 7" Soft Plastic Lure

The legendary Gulp! Jerk Shad gets even better, with a new and improved paint job! The Gulp! Jerk Shads are the leading snapper soft bait in the country, and now will feature a range of four new vibrant translucent metallic colours which are sure to...

Berkley Gulp! Fry 3" Soft Plastic Lure

The Berkley Gulp 3" Fry is a skinny profile worm-like soft plastic that can be thrown at a range of species effectively. Jerk it along the bottom for flathead and/or bream, or throw it into structure like rock walls and fallen trees along the shoreline...

Berkley Gulp! Jerk Shad 9" Soft Plastic Lure

The legendary Gulp! Jerk Shad gets even better, with a new and improved paint job! The Gulp! Jerk Shads are the leading snapper soft bait in the country, and now will feature a range of four new vibrant translucent metallic colours which are sure to...

Berkley Gulp! Minnow 4" Soft Plastic Lure

The Berkley Gulp! Minnow is without a doubt one of the most versatile bait shapes that consistently catches fish in fresh and saltwater across the globe. The Gulp! Minnow’s slender body and forked tail produces a life like darting action which is...

Berkley Gulp! Minnow 3" Soft Plastic Lure

The Berkley Gulp! Minnow is without a doubt one of the most versatile bait shapes that consistently catches fish in fresh and saltwater across the globe. The Gulp! Minnow’s slender body and forked tail produces a life like darting action which is...

Berkley Gulp! Nemesis 6.5" Soft Plastic Lure

2023 sees four hot new translucent metallic colours added to the Berkley Gulp! 6.5” Nemesis line up. These new colours combined with a slender body that gets down fast, a hyperactive curl tail that’s always working overtime and the proven Gulp! formula...

Berkley Gulp! Minnow Grub 2" Soft Plastic Lure

The Berkley® Gulp!® 2” Minnow Grub features a versatile curl tail design that produces an irresistible action even at the slowest of speeds. With its plump body construction and oversize tail, the Gulp!® 2” Minnow replicates any baitfish that swims and...

Berkley Gulp! Crabby 2.5" Soft Plastic Lure

Designed and developed in Australia by the request from members of the Pro Team. The Crabby imitates a crab or yabby to perfection! The Crabby is not all about looks and that Gulp! scent though, it gets better than that. The Crabby features a ‘keeled’...

Berkley Gulp! Jiggin Grub 4" Soft Plastic Lure

A classic fish catching shape, the Gulp! Jigging Grub is easy to use with its tantalising built in tail action and Gulp! Scent and flavour, the grub is a great bait for novice and expert anglers alike.As the name suggests, Jigging Grubs can be fished...

Berkley Gulp! Squid Vicious 6" Soft Plastic Lure

Developed for deep water reef fishing, the Squid Vicious imitates a squid head or small octopus. In the water the legs pulsate at the slowest of speeds allowing the Squid Vicious to be fished as a static bait with just gentle lifts of the rod tip to...