Creature Baits

Hook'em Soft Plastic Yabbies - Natural Look

Hook'em Fishing proudly presents the Hook'em Yabbie, a must-have for any angler targeting fresh and saltwater species. Designed with a quality yabbie profile, it is perfect for catching Bream, Flathead, Whiting, Bass, and Perch.

Hook'em Soft Plastic Mud Eye - Natural Look

Mud Eye - Soft Plastics by Hook'em are designed to mimic the irresistible larval stage of a dragonfly. These high-quality baits are perfect for reeling in Trout and Atlantic Salmon, ensuring a successful fishing trip every time.

Hook'em Soft Plastic Natural Look Maggots

Just like the real thing only plastic. With a sweat concoction of juice to attract the fish from far and wide. Feed them onto your hook like a real one and let them swim. 

Nomad Live Ops Sumo Shrimp Unrigged 6.5" Lure 2pcs

Overview Same battle-built body, ready for your custom setup. Perfect for anglers who want control over depth, fall rate and rigging style. Features Rig with jigheads, weedless or custom setups Tune tungsten weights for any condition Natural swim and...

Nomad Live Ops Sumo Shrimp Unrigged 5" Lure 2pcs

Overview Same battle-built body, ready for your custom setup. Perfect for anglers who want control over depth, fall rate and rigging style. Features Rig with jigheads, weedless or custom setups Tune tungsten weights for any condition Natural swim and...

Nomad Live Ops Sumo Shrimp Unrigged 4" Lure

Overview Big fish break weak gear...the Sumo Shrimp fixes that. Every part of this lure is designed for strength, balance and strike-triggering realism that helps you fish with total confidence. Features Made tough to handle Barra, Threadfin, Mangrove...

Nomad Live Ops Sumo Shrimp Pre Rigged 6.5" Lure

Overview Ready to fish straight from the pack. Loaded with Nomad’s Breakaway Hook System, BKK hooks and a pre-scented air pocket body, it’s the fast track to more hookups and fewer losses. Features Fully rigged and ready to fish Breakaway BKK hooks keep...

Nomad Live Ops Sumo Shrimp Pre Rigged 5" Lure

Overview Built tough, tuned smart, and ready for anything. The Sumo Shrimp is engineered from hook to tail to deliver lifelike action, sonar visibility and serious fish-fighting power. Features Breakaway Hook System (Pre-Rigged only) – Hook releases on...

Nomad Live Ops Sumo Shrimp Pre Rigged 4" Lure

Overview Ready to fish straight from the pack. Loaded with Nomad’s Breakaway Hook System, BKK hooks and a pre-scented air pocket body, it’s the fast track to more hookups and fewer losses. Features Fully rigged and ready to fish Breakaway BKK hooks keep...

Berkley Powerbait Crabby 2" Soft Plastic

Overview Designed and developed in Australia by the request from members of the Pro Team. The Crabby imitates a crab or yabby to perfection! The Crabby is not all about looks and that Gulp! scent though, it gets better than that. The Crabby features a...

Berkley Powerbait Crabby 2.5" Soft Plastic

Overview Designed and developed in Australia by the request from members of the Pro Team. The Crabby imitates a crab or yabby to perfection! The Crabby is not all about looks and that Gulp! scent though, it gets better than that. The Crabby features a...

Daiwa Bait Junkie 7" Prawn Soft Plastic Lure

Overview Arguably the #1 bait source in coastal estuarine systems and inshore waters, there’s not many fish that will turn their nose up at a well-presented prawn and the new 7” Prawn opens up new possibilities for Aussie anglers. The Bait Junkie Prawn...

Daiwa Bait Junkie 5" Prawn Soft Plastic Lure

Overview Arguably the #1 bait source in coastal estuarine systems and inshore waters, there’s not many fish that will turn their nose up at a well-presented prawn. The Bait Junkie Prawn has been developed to mimic a prawn’s natural movements and is now...

Berkley Gulp Squid 3" Soft Plastic Bait

Overview The Berkley Gulp! 3” Squid has been designed so it looks, feels and smells like a real squid. The body features a unique lifelike design built in the Gulp! formula to disperse sent 400 times more effectively than any other bait. Perfect for deep...

Rapala Crush City Creeper 3.25" Soft Plastic Lure

The Creeper is a curl-tail grub with a difference. Easily one of the most popular shapes of soft plastics on the market the curl-tail grub is must for all anglers. The Creeper takes the curl-tail grub to the next level. The Creeper is made using T.P.E...

Rapala Crush City The Imposter 6" Soft Plastic Lure

The Imposter lives up to its name, posing as a shrimp or prawn to deceive predators. The CrushCity Imposter is the perfect prawn or shrimp imitation. Made from supple T.P.E. material and designed to produce subtle movements like that of the real thing,...

Rapala Crush City Trickster 1.5" Soft Plastic Lure

Overview Designed to mimic the natural movements of a real crab, making it an irresistible choice for a wide range of fish species. It’s lifelike action and durability ensure it stands up to tough bites and repeated strikes, while the realistic body and...

Rapala Crush City The Imposter 2.5 inch Soft Plastic Lure

The Imposter lives up to its name, posing as a shrimp or prawn to deceive predators. The CrushCity Imposter is the perfect prawn or shrimp imitation. Made from supple T.P.E. material and designed to produce subtle movements like that of the real thing,...

Berkley Powerbait 4" Fan Tail Shrimp Lure

Overview The Berkley PowerBait Shrimp was born out of findings from Berkley’s Fish Research Labs in Spirit Lake, USA. The R&D team tested many shrimp profile variations and discovered that fish attacked offerings with no legs far more than those that...

Berkley Powerbait 3" Fan Tail Shrimp Lure

Overview The Berkley PowerBait Shrimp was born out of findings from Berkley’s Fish Research Labs in Spirit Lake, USA. The R&D team tested many shrimp profile variations and discovered that fish attacked offerings with no legs far more than those that...

Berkley Powerbait 2" Fan Tail Shrimp Lure

Overview The Berkley PowerBait Shrimp was born out of findings from Berkley’s Fish Research Labs in Spirit Lake, USA. The R&D team tested many shrimp profile variations and discovered that fish attacked offerings with no legs far more than those that...

Nomad Live Ops Switcher Shrimp 5" Soft Plastic Lure

Nomad Live Ops Switcher Shrimp 5" Soft Plastic Lure (4 Per Pack) When you need a big prawn that can take a beating and still keep flicking, the Switcher Shrimp 5" delivers. Designed to target trophy fish in Estuary, Inshore and Freshwater environments,...

Nomad Live Ops Switcher Shrimp 4.25" Soft Plastic Lure

Nomad Live Ops Switcher Shrimp 4.25" Soft Plastic Lure (4 Per Pack) The Switcher Shrimp 4" is built for serious predators and serious versatility. Designed to imitate a full-size prawn in both detail and movement, it flicks backwards like the real thing...

Nomad Live Ops Switcher Shrimp 2.3" Soft Plastic Lure

Nomad Live Ops Switcher Shrimp 2.3" Soft Plastic Lure (6 Per Pack) The Switcher Shrimp 2.3" is unrivalled in shrimp realism and rigging versatility. Designed to flick backwards like a real fleeing prawn or roll naturally forward on the retrieve, it...

Nomad Live Ops Switcher Shrimp 3.5" Soft Plastic Lure

Nomad Live Ops Switcher Shrimp 3.5" Soft Plastic Lure (5 Per Pack) The Switcher Shrimp 3.5" is unrivalled in shrimp realism and rigging versatility. Designed to flick backwards like a real fleeing prawn or roll naturally forward on the retrieve, it...

Berkley Gulp! Shrimp 2" Soft Plastic Lure

Berkley Gulp! Turbo Shrimp 2" Soft Plastic Lure

The Gulp!® Turbo Shrimp is the next evolution of shrimp imitations that is set to change the game for all salt and freshwater fishing scenarios. Featuring a unique leg design that oscillates back and forward upon retrieval, the Gulp!® Turbo Shrimp...

Berkley Gulp! Crabby 2.5" Soft Plastic Lure

Designed and developed in Australia by the request from members of the Pro Team. The Crabby imitates a crab or yabby to perfection! The Crabby is not all about looks and that Gulp! scent though, it gets better than that. The Crabby features a ‘keeled’...

Berkley Gulp! Squid Vicious 6" Soft Plastic Lure

Developed for deep water reef fishing, the Squid Vicious imitates a squid head or small octopus. In the water the legs pulsate at the slowest of speeds allowing the Squid Vicious to be fished as a static bait with just gentle lifts of the rod tip to...

Berkley Gulp! Turbo Shrimp 3" Soft Plastic Lure

The Gulp!® Turbo Shrimp is the next evolution of shrimp imitations that is set to change the game for all salt and freshwater fishing scenarios. Featuring a unique leg design that oscillates back and forward upon retrieval, the Gulp!® Turbo Shrimp...

Berkley Gulp! Shrimp 4" Soft Plastic Lure

The Gulp! Shrimp is arguably the most popular tournament bream soft bait in Australia, the reason is simple, they work! A huge colour range is available to cover all situations from natural Camo and Banana Prawn to hi vis Nuclear Chicken and Lime tiger...

Berkley Gulp! Shrimp 3" Soft Plastic

The Gulp! Shrimp is arguably the most popular tournament bream soft bait in Australia, the reason is simple, they work! A huge colour range is available to cover all situations from natural Camo and Banana Prawn to hi vis Nuclear Chicken and Lime tiger...

Berkley Gulp! Turbo Shrimp 5" Soft Plastic Lure

The Gulp!® Turbo Shrimp is the next evolution of shrimp imitations that is set to change the game for all salt and freshwater fishing scenarios.Featuring a unique leg design that oscillates back and forward upon retrieval, the Gulp!® Turbo Shrimp creates...

Berkley Gulp! Crabby 2" Soft Plastic Lure

Designed and developed in Australia by the request from members of the Pro Team. The Crabby imitates a crab or yabby to perfection! The Crabby is not all about looks and that Gulp! scent though, it gets better than that. The Crabby features a ‘keeled’...

Berkley Gulp! Salty Nipper 3.5" Soft Plastic

The Gulp! Salty Nipper design incorporates a life like saltwater yabby profile with the addition of pressure control surfaces on the pincer to create swim action whenever the bait is moving forward in the water. The combination of the life-like yabby...

Berkley Gulp! Salty Nipper 2.5" Soft Plastic

The Gulp! Salty Nipper design incorporates a life like saltwater yabby profile with the addition of pressure control surfaces on the pincer to create swim action whenever the bait is moving forward in the water. The combination of the life-like yabby...