Nomad Live Ops Cobra Shad 3.75" Soft Plastic Lure Nomad Live Ops Cobra Shad 3.75" Soft Plastic Lure (5 Per Pack) The Cobra 3.75" isn’t your average soft plastic. Its signature flared wing design creates an aggressive side-to-side dart and upward lift on every twitch - perfectly mimicking a fleeing... MSRP: Was: Now: $19.99 Choose Options
Nomad Live Ops Delta Minnow 4.5" Soft Plastic Lure Nomad Live Ops Delta Minnow 4.5" Soft Plastic Lure (4 Per Pack) The Delta Minnow 4.5" is a soft plastic jerkbait engineered to track straight, hold depth, and stay in the strike zone longer. Its unique soft-plastic bill creates consistent swimming depth... MSRP: Was: Now: $19.99 Choose Options
Nomad Live Ops Double Down 7" Soft Plastic Lure Nomad Live Ops Double Down 7" Soft Plastic Lure (3 Per Pack) The 7" Double Down Jerkshad is built for one thing…big fish. With an extra-large baitfish silhouette, explosive tail action and heavy-duty construction, it's the perfect choice when you’re... MSRP: Was: Now: $14.99 Choose Options
Nomad Live Ops Double Down 5" Soft Plastic Lure Nomad Live Ops Double Down 5" Soft Plastic Lure (4 Per Pack) The 5" Double Down Jerkshad is built for maximum water displacement, visibility and strike triggering action. Perfect for when big fish are feeding or when you need to stand out in rough or... MSRP: Was: Now: $12.99 Choose Options
Nomad Live Ops Double Down 4" Soft Plastic Lure Nomad Live Ops Double Down 4" Soft Plastic Lure (5 Per Pack) The 4" Double Down Jerkshad hits the sweet spot between finesse and strength, perfect for when fish are keyed in on mid-sized bait. Its split tail, winged edges, tail bulbs and top disruptor... MSRP: Was: Now: $12.99 Choose Options
Nomad Live Ops Double Down 3" Soft Plastic Lure Nomad Live Ops Double Down 3" Soft Plastic Lure (6 Per Pack) The 3" Double Down Jerkshad packs serious punch into a small profile, making it a deadly choice when fish are dialled in on smaller bait. Designed with a split tail with winged edges and a... MSRP: Was: Now: $12.99 Choose Options
Nomad Live Ops Wingman 5.25" Soft Plastic Lure Nomad Live Ops Wingman 5.25" Soft Plastic Lure (4 Per Pack) The Wingman 5.25" is the ultimate upsized finesse jerkshad for targeting big, pressured fish that need a subtle yet commanding presentation. Designed with a customizable split tail, disruptor... MSRP: Was: Now: $12.99 Choose Options
Nomad Live Ops Wingman 4.5" Soft Plastic Lure Nomad Live Ops Wingman 4.5" Soft Plastic Lure (5 Per Pack) The Wingman 4.5" takes the proven finesse formula of the smaller model and scales it for bigger fish, deeper water and more aggressive retrieves while keeping all the subtle triggers that make... MSRP: Was: Now: $12.99 Choose Options
Nomad Live Ops Wingman 3.75" Soft Plastic Lure Nomad Live Ops Wingman 3.75" Soft Plastic Lure (5 Per Pack) The Wingman 3.75" is your go-to finesse jerkshad for when fish shut down but still follow. Designed to trigger bites with the subtlest movements, it features a customizable split tail wing, tail... MSRP: Was: Now: $12.99 Choose Options
Nomad Live Ops Jerksquid 9" Soft Plastic Lure Nomad Live Ops Jerksquid 9" Soft Plastic Lure (2 Per Pack) The 9" Jerksquid is the ultimate large profile hybrid, combining the aggressive dart of a jerkshad with the pulsing, lifelike movement of a squid. It moves big, looks real and triggers crushing... MSRP: Was: Now: $16.99 Choose Options
Nomad Live Ops Jerksquid 7" Soft Plastic Lure Nomad Live Ops Jerksquid 7" Soft Plastic Lure (3 Per Pack) Big bait for serious predators. The 7" Jerksquid is built for trophy-class fish that demand a bigger bite. Combining the explosive dart of a jerkshad with the lifelike pulse of a squid, it... MSRP: Was: Now: $15.99 Choose Options
Nomad Live Ops Jerksquid 5" Soft Plastic Lure Nomad Live Ops Jerksquid 5" Soft Plastic Lure (4 Per Pack) The ultimate hybrid for reef beasts and inshore bruisers, the 5" Jerksquid combines the aggressive dart of a jerkshad with the pulsing realism of a squid to deliver serious strike power. On the... MSRP: Was: Now: $13.99 Choose Options
Nomad Live Ops Jerksquid 4" Soft Plastic Lure Nomad Live Ops Jerksquid 4" Soft Plastic Lure (5 Per Pack) The 4" Jerksquid combines the hard-cutting action of a jerkshad with the natural pulse of a squid to create a truly deadly hybrid. It darts on the lift, pulses on the pause and triggers strikes... MSRP: Was: Now: $13.99 Choose Options
Nomad Live Ops Jerksquid 3.25" Soft Plastic Lure Nomad Live Ops Jerksquid 3.25" Soft Plastic Lure (6 Per Pack) The 3.25" Jerksquid combines the aggressive dart of a jerkshad with the pulse and realism of a squid, making it a versatile weapon for inshore and reef fishing. On the lift, it kicks hard and... MSRP: Was: Now: $13.99 Choose Options
Nomad Live Ops Jerksquid 2.5" Soft Plastic Lure Nomad Live Ops Jerksquid 2.5" Soft Plastic Lure (7 Pack) The 2.5" Jerksquid is the ultimate fusion of jerkshad aggression and squid realism. It darts like fleeing bait on the lift and pulses like wounded squid on the pause, triggering strikes in every... MSRP: Was: Now: $13.99 Choose Options
Sale Berkley Gulp! Jerk Shad 7" Soft Plastic Lure The legendary Gulp! Jerk Shad gets even better, with a new and improved paint job! The Gulp! Jerk Shads are the leading snapper soft bait in the country, and now will feature a range of four new vibrant translucent metallic colours which are sure to... MSRP: Was: $13.99 Now: $11.95 Choose Options
Sale Berkley Gulp! Jerk Shad 9" Soft Plastic Lure The legendary Gulp! Jerk Shad gets even better, with a new and improved paint job! The Gulp! Jerk Shads are the leading snapper soft bait in the country, and now will feature a range of four new vibrant translucent metallic colours which are sure to... MSRP: Was: $13.99 Now: $11.95 Choose Options
Sale Berkley Gulp! Minnow 4" Soft Plastic Lure The Berkley Gulp! Minnow is without a doubt one of the most versatile bait shapes that consistently catches fish in fresh and saltwater across the globe. The Gulp! Minnow’s slender body and forked tail produces a life like darting action which is... MSRP: Was: $11.99 Now: $10.95 Choose Options
Sale Berkley Gulp! Minnow 3" Soft Plastic Lure The Berkley Gulp! Minnow is without a doubt one of the most versatile bait shapes that consistently catches fish in fresh and saltwater across the globe. The Gulp! Minnow’s slender body and forked tail produces a life like darting action which is... MSRP: Was: $11.99 Now: $10.95 Choose Options
Sale Berkley Gulp! Jerk Shad 5" Soft Plastic Lure The legendary Gulp! Jerk Shad gets even better, with a new and improved paint job! The Gulp! Jerk Shads are the leading snapper soft bait in the country, and now will feature a range of four new vibrant translucent metallic colours which are sure to... MSRP: Was: $13.99 Now: $11.95 Choose Options
Berkley Powerbait Power Switch 2.5" Lure Overview TARGET SPECIES: YELLOW BELLY / BASS / BREAM / FLATHEAD / MULLOWAY / ESTUARY PERCH / BARRAMUNDI / SOOTY GRUNTER / SNAPPER / QUEENFISH The new Berkley PowerBait® Power Switch has all the moves. You can hop it with a crazy side to side action or... MSRP: Was: Now: $15.99 Choose Options
Berkley Powerbait Power Switch 3.0" Lure Overview TARGET SPECIES: YELLOW BELLY / BASS / BREAM / FLATHEAD / MULLOWAY / ESTUARY PERCH / BARRAMUNDI / SOOTY GRUNTER / SNAPPER / QUEENFISH The new Berkley PowerBait® Power Switch has all the moves. You can hop it with a crazy side to side action or... MSRP: Was: Now: $15.99 Choose Options
Berkley Powerbait Power Switch 4.25" Lure Overview TARGET SPECIES: YELLOW BELLY / BASS / BREAM / FLATHEAD / MULLOWAY / ESTUARY PERCH / BARRAMUNDI / SOOTY GRUNTER / SNAPPER / QUEENFISH The new Berkley PowerBait® Power Switch has all the moves. You can hop it with a crazy side to side action or... MSRP: Was: Now: $15.99 Choose Options
Berkley Powerbait Power Switch 5" Lure Overview TARGET SPECIES: YELLOW BELLY / BASS / BREAM / FLATHEAD / MULLOWAY / ESTUARY PERCH / BARRAMUNDI / SOOTY GRUNTER / SNAPPER / QUEENFISH The new Berkley PowerBait® Power Switch has all the moves. You can hop it with a crazy side to side action or... MSRP: Was: Now: $15.99 Choose Options
Rapala Crush City The Jerk 5 inch Soft Plastic Lure The Jerk is exactly that, twitchy, fidgety, and erratic even with the slightest rod twitch.This forked-tail jerk minnow takes the baitfish profile to the next level. With inbuilt details and a forked-tail that quivers with the slightest amount of current... MSRP: Was: Now: $12.95 Choose Options
Rapala Crush City The Jerk 7 inch Soft Plastic Lure The Jerk is exactly that, twitchy, fidgety, and erratic even with the slightest rod twitch.This forked-tail jerk minnow takes the baitfish profile to the next level. With inbuilt details and a forked-tail that quivers with the slightest amount of current... MSRP: Was: Now: $14.95 - $17.95 Choose Options
Rapala Crush City The Jerk 3.75 inch Soft Plastic Lure The Jerk is exactly that, twitchy, fidgety, and erratic even with the slightest rod twitch.This forked-tail jerk minnow takes the baitfish profile to the next level. With inbuilt details and a forked-tail that quivers with the slightest amount of current... MSRP: Was: Now: $11.95 Choose Options
Berkley PowerBait 3.5" Fork Tail Minnow Lure The new 3.5" PowerBait Forktail Minnow perfectly impersonates a small bait fish. Rigged on a light jig head, it has an erratic darting action that fish can't resist! It features a natural fork tail outline and a V-shaped body cross section making it easy... MSRP: Was: Now: $9.99 Choose Options
Berkley PowerBait 3" Minnow Lure Features Preferred, proven, and popular shape. Great for jig trailers, spinner rigs, drop-shots, and other bottom bouncing rigs. Split tail design provides subtle, finesse presentation. Ideal for crappie, panfish, bass, walleye, and trout. MSRP: Was: Now: $9.99 Out of stock
Z-Man 5" Scented Jerk ShadZ Lure ZMan 5" Scented Jerk Shadz are a classic split-tail, jerkbait profile that is salt-impregnated and infused with 100% natural scent, derived from real baitfish, to attract fish and trigger strikes. This is a versatile profile that can be fished at speed,... MSRP: Was: Now: $14.30 - $15.30 Choose Options
