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  • Sale
    13 Fishing Cliff Banger 12ft Crankbait 13 Fishing Cliff Banger 12ft Crankbait 13 Fishing Cliff Banger 12ft Crankbait 13 Fishing Cliff Banger 12ft Crankbait 13 Fishing Cliff Banger 12ft Crankbait

    13 Fishing Cliff Banger 70 12ft Lure

    Overview The Cliff Banger is designed to dive quickly into the strike zone and get fish fired-up to bite. Coming in 3 depth sizes to allow you to find the right bait for the job. Engineered with an internal weight transfer system, this lure will produce...

    Was: $17.95
    Now: $14.36
  • Sale
    13 Fishing Cliff Banger 15ft Lure 13 Fishing Cliff Banger 15ft Lure 13 Fishing Cliff Banger 15ft Lure 13 Fishing Cliff Banger 15ft Lure 13 Fishing Cliff Banger 15ft Lure

    13 Fishing Cliff Banger 70 15ft Lure

    Overview The Cliff Banger is designed to dive quickly into the strike zone and get fish fired-up to bite. Coming in 3 depth sizes to allow you to find the right bait for the job. Engineered with an internal weight transfer system, this lure will produce...

    $14.36 - $17.95
  • Sale
    13 Fishing Scamp 2.5 Crankbait Lure 13 Fishing Scamp 2.5 Crankbait Lure 13 Fishing Scamp 2.5 Crankbait Lure 13 Fishing Scamp 2.5 Crankbait Lure 13 Fishing Scamp 2.5 Crankbait Lure

    13 Fishing Scamp 2.5 Crankbait Lure

    Overview The 13 Fishing Scamp is a high-performance squarebill crankbait Available in sizes 1.5 and 2.5, it combines innovative materials with thoughtful design to deliver exceptional action and durability. This advanced bill is thinner, stronger, and...

    Was: $17.95
    Now: $14.36
  • Sale
    13 Fishing Loco Special Jerkbait 3-5ft Lure 13 Fishing Loco Special Jerkbait 3-5ft Lure 13 Fishing Loco Special Jerkbait 3-5ft Lure 13 Fishing Loco Special Jerkbait 3-5ft Lure 13 Fishing Loco Special Jerkbait 3-5ft Lure

    13 Fishing Loco Special Jerkbait 110 3-5ft Lure

    Overview The 13 Fishing Loco Special is a high-performance jerkbait designed to mimic the erratic movements of distressed prey, making it an effective lure for enticing predatory fish. The Loco Special exhibits a sharp, side-to-side darting motion with...

    Was: $17.95
    Now: $14.36
  • Sale
    13 Fishing Loco Special Jerkbait 6-9ft Lure 13 Fishing Loco Special Jerkbait 6-9ft Lure 13 Fishing Loco Special Jerkbait 6-9ft Lure 13 Fishing Loco Special Jerkbait 6-9ft Lure 13 Fishing Loco Special Jerkbait 6-9ft Lure

    13 Fishing Loco Special Jerkbait 6-9ft Lure

    Overview The 13 Fishing Loco Special is a high-performance jerkbait designed to mimic the erratic movements of distressed prey, making it an effective lure for enticing predatory fish. The Loco Special exhibits a sharp, side-to-side darting motion with...

    Was: $17.95
    Now: $14.36
  • Berkley Powerbait Cullshad 6" Lure Berkley Powerbait Cullshad 6" Lure Berkley Powerbait Cullshad 6" Lure Berkley Powerbait Cullshad 6" Lure Berkley Powerbait Cullshad 6" Lure

    Berkley Powerbait Cullshad 6" Lure

    Overview The Berkley PowerBait CullShad takes swim bait fishing to a new level, the CullShad combines big profile drawing power with proprietary Honeycomb technology for the ultimate swim action and robust durability. The CullShad can be custom weighted...

    $14.99
  • Berkley Powerbait Cullshad 8" Lure Berkley Powerbait Cullshad 8" Lure Berkley Powerbait Cullshad 8" Lure Berkley Powerbait Cullshad 8" Lure Berkley Powerbait Cullshad 8" Lure

    Berkley Powerbait Cullshad 8" Lure

    Overview The Berkley PowerBait CullShad takes swim bait fishing to a new level, the CullShad combines big profile drawing power with proprietary Honeycomb technology for the ultimate swim action and robust durability. The CullShad can be custom weighted...

    $18.99
  • Berkley Pro-Tech Krej 100 Lure Berkley Pro-Tech Krej 100 Lure Berkley Pro-Tech Krej 100 Lure Berkley Pro-Tech Krej 100 Lure Berkley Pro-Tech Krej 100 Lure

    Berkley Pro-Tech Krej 100 Lure

    Overview Designed to excel when fished with Forward Facing Sonar (FFS), the Berkley Krej is a revolutionary hard bait that defies conventional jerkbaiting by working its way upwards in the water column, only to fall backwards towards its target. This new...

    $26.99
  • Daiwa Bait Junkie 7" Prawn Soft Plastic Lure Daiwa Bait Junkie 7" Prawn Soft Plastic Lure Daiwa Bait Junkie 7" Prawn Soft Plastic Lure Daiwa Bait Junkie 7" Prawn Soft Plastic Lure Daiwa Bait Junkie 7" Prawn Soft Plastic Lure

    Daiwa Bait Junkie 7" Prawn Soft Plastic Lure

    Overview Arguably the #1 bait source in coastal estuarine systems and inshore waters, there’s not many fish that will turn their nose up at a well-presented prawn and the new 7” Prawn opens up new possibilities for Aussie anglers. The Bait Junkie Prawn...

    $11.99
  • Daiwa Bait Junkie 6.5" Gar Soft Plastic Lure Daiwa Bait Junkie 6.5" Gar Soft Plastic Lure Daiwa Bait Junkie 6.5" Gar Soft Plastic Lure Daiwa Bait Junkie 6.5" Gar Soft Plastic Lure Daiwa Bait Junkie 6.5" Gar Soft Plastic Lure

    Daiwa Junkie 6.5" Gar Soft Plastic Lure

    Overview The new Bait Junkie Gar is designed to mimic the many species of slender baitfish that predatory fish love to hunt. Made with a new slow sinking salt infused ELASTOMAX (10”) and the traditional floating ELASTOMAX (6.5”) material, the Gar has the...

    $11.99
  • Daiwa Bait Junkie 5" Prawn Soft Plastic Lure Daiwa Bait Junkie 5" Prawn Soft Plastic Lure Daiwa Bait Junkie 5" Prawn Soft Plastic Lure Daiwa Bait Junkie 5" Prawn Soft Plastic Lure Daiwa Bait Junkie 5" Prawn Soft Plastic Lure

    Daiwa Bait Junkie 5" Prawn Soft Plastic Lure

    Overview Arguably the #1 bait source in coastal estuarine systems and inshore waters, there’s not many fish that will turn their nose up at a well-presented prawn. The Bait Junkie Prawn has been developed to mimic a prawn’s natural movements and is now...

    $11.99
  • Bucca 6" Trick Shad Lure Bucca 6" Trick Shad Lure Bucca 6" Trick Shad Lure Bucca 6" Trick Shad Lure Bucca 6" Trick Shad Lure

    Bucca 6" Trick Shad Lure

    A slightly smaller offering than the original 7” Trick Shad, the Bucca Brand Trick Shad was designed by renowned swimbait creator Mike Bucca and delivers swimming proof that some baits have a little extra magic. Featuring the same durable ABS hard...

    $79.99
  • BUCCA BULL MULLET 8" LURE BUCCA BULL MULLET 8" LURE BUCCA BULL MULLET 8" LURE BUCCA BULL MULLET 8" LURE BUCCA BULL MULLET 8" LURE

    BUCCA BULL MULLET 8" LURE

    Crafted in collaboration with legendary lure maker Mike Bucca, this saltwater-ready slow-sinking lure mimics the natural swimming action of a fleeing mullet – a favourite snack for ambush predators. Whether you’re targeting big mulloway, flathead, barra,...

    $69.99
  • Bucca Bull Mullet 5.5" Lure Bucca Bull Mullet 5.5" Lure Bucca Bull Mullet 5.5" Lure Bucca Bull Mullet 5.5" Lure Bucca Bull Mullet 5.5" Lure

    Bucca Bull Mullet 5.5" Lure

    Overview Crafted in collaboration with legendary lure maker Mike Bucca, this saltwater-ready slow-sinking lure mimics the natural swimming action of a fleeing mullet – a favourite snack for ambush predators. Whether you’re targeting big mulloway,...

    $44.99
  • Bucca Baby Rat 3.5" Lure Bucca Baby Rat 3.5" Lure Bucca Baby Rat 3.5" Lure Bucca Baby Rat 3.5" Lure Bucca Baby Rat 3.5" Lure

    Bucca Baby Rat 3.5" Lure

    Overview The BUCCA Baby Bull Rat is a topwater wakebait designed by Mike Bucca to realistically imitate a rodent crossing the water's surface, triggering explosive strikes from predatory fish. Features Type: Topwater Wakebait Imitation: Realistic rat or...

    $44.99
  • Rapala Soft Peto 16cm Lure Rapala Soft Peto 16cm Lure Rapala Soft Peto 16cm Lure Rapala Soft Peto 16cm Lure Rapala Soft Peto 16cm Lure

    Rapala Soft Peto 16cm Lure

    Soft Peto, a soft lure refined from Rapala’s X-Rap Peto, is a delicately swimming, long and precise casting shad. It has a powerful, paddle-tail powered swim that can withstand a wide range of swimming speeds. Due to the structured, bumpy surface, the...

    $12.95
  • Rapala Soft Peto 18cm Lure Rapala Soft Peto 18cm Lure Rapala Soft Peto 18cm Lure Rapala Soft Peto 18cm Lure Rapala Soft Peto 18cm Lure

    Rapala Soft Peto 18cm Lure

    Soft Peto, a soft lure refined from Rapala’s X-Rap Peto, is a delicately swimming, long and precise casting shad. It has a powerful, paddle-tail powered swim that can withstand a wide range of swimming speeds. Due to the structured, bumpy surface, the...

    $13.95
  • Rapala Soft Peto 22cm Lure Rapala Soft Peto 22cm Lure Rapala Soft Peto 22cm Lure Rapala Soft Peto 22cm Lure Rapala Soft Peto 22cm Lure

    Rapala Soft Peto 22cm Lure

    Soft Peto, a soft lure refined from Rapala’s X-Rap Peto, is a delicately swimming, long and precise casting shad. It has a powerful, paddle-tail powered swim that can withstand a wide range of swimming speeds. Due to the structured, bumpy surface, the...

    $16.95
  • Rapala Soft Peto Pre-Rigged 16 Lure Rapala Soft Peto Pre-Rigged 16 Lure Rapala Soft Peto Pre-Rigged 16 Lure Rapala Soft Peto Pre-Rigged 16 Lure Rapala Soft Peto Pre-Rigged 16 Lure

    Rapala Soft Peto Pre-Rigged 16cm Lure

    Soft Peto, a soft lure refined from Rapala’s X-Rap Peto, is a delicately swimming, long and precise casting shad. It has a powerful, paddle-tail powered swim that can withstand a wide range of swimming speeds. Due to the structured, bumpy surface, the...

    $24.95
  • Rapala Soft Peto Pre-Rigged 18 Lure Rapala Soft Peto Pre-Rigged 18 Lure Rapala Soft Peto Pre-Rigged 18 Lure Rapala Soft Peto Pre-Rigged 18 Lure Rapala Soft Peto Pre-Rigged 18 Lure

    Rapala Soft Peto Pre-Rigged 18cm Lure

    Soft Peto, a soft lure refined from Rapala’s X-Rap Peto, is a delicately swimming, long and precise casting shad. It has a powerful, paddle-tail powered swim that can withstand a wide range of swimming speeds. Due to the structured, bumpy surface, the...

    $26.94
  • Rapala Super Shadow Rap Glide 11cm Lure Rapala Super Shadow Rap Glide 11cm Lure Rapala Super Shadow Rap Glide 11cm Lure Rapala Super Shadow Rap Glide 11cm Lure Rapala Super Shadow Rap Glide 11cm Lure

    Rapala Super Shadow Rap Glide 11cm Lure

    This swimbait combines a wonderful finish with a calm and flexible swim that attracts predators. The lures also include an easily replaceable tungsten weight. The package includes a replaceable tail, which can be used to create a natural or flashy look...

    $54.95
  • Sale
    Rapala Crush City Freeloader 4.25" Soft Plastic Rapala Crush City Freeloader 4.25" Soft Plastic Rapala Crush City Freeloader 4.25" Soft Plastic Rapala Crush City Freeloader 4.25" Soft Plastic Rapala Crush City Freeloader 4.25" Soft Plastic

    Rapala Crush City Freeloader 4.25" Soft Plastic

    Designed by Major League Fishing pro Jacob Wheeler, the Rapala Crush City Freeloader is a highly versatile, shad-style bait that deserves a permanent spot in your tackle box. Its tall, flat sides mimic a baitfish, while the unique ribbed pin tail...

    Was: $12.95
    Now: $10.36
  • Sale
    Rapala Crush City Freeloader 5.25" Soft Plastic Lure Rapala Crush City Freeloader 5.25" Soft Plastic Lure Rapala Crush City Freeloader 5.25" Soft Plastic Lure Rapala Crush City Freeloader 5.25" Soft Plastic Lure Rapala Crush City Freeloader 5.25" Soft Plastic Lure

    Rapala Crush City Freeloader 5.25" Soft Plastic Lure

    Designed by Major League Fishing pro Jacob Wheeler, the Rapala Crush City Freeloader is a highly versatile, shad-style bait that deserves a permanent spot in your tackle box. Its tall, flat sides mimic a baitfish, while the unique ribbed pin tail...

    Was: $12.95
    Now: $10.36
  • Sale
    Rapala Crush City Freeloader 6.25" Soft Plastic Lure Rapala Crush City Freeloader 6.25" Soft Plastic Lure Rapala Crush City Freeloader 6.25" Soft Plastic Lure Rapala Crush City Freeloader 6.25" Soft Plastic Lure Rapala Crush City Freeloader 6.25" Soft Plastic Lure

    Rapala Crush City Freeloader 6.25" Soft Plastic Lure

    Designed by Major League Fishing pro Jacob Wheeler, the Rapala Crush City Freeloader is a highly versatile, shad-style bait that deserves a permanent spot in your tackle box. Its tall, flat sides mimic a baitfish, while the unique ribbed pin tail...

    Was: $14.95
    Now: $11.96
  • Sale
    Rapala Crush City The Imposter 6" Soft Plastic Lure Rapala Crush City The Imposter 6" Soft Plastic Lure Rapala Crush City The Imposter 6" Soft Plastic Lure Rapala Crush City The Imposter 6" Soft Plastic Lure Rapala Crush City The Imposter 6" Soft Plastic Lure

    Rapala Crush City The Imposter 6" Soft Plastic Lure

    The Imposter lives up to its name, posing as a shrimp or prawn to deceive predators. The CrushCity Imposter is the perfect prawn or shrimp imitation. Made from supple T.P.E. material and designed to produce subtle movements like that of the real thing,...

    Was: $14.95
    Now: $11.96
  • Berkley Shimma Pro Rig 5.5" Lure Berkley Shimma Pro Rig 5.5" Lure Berkley Shimma Pro Rig 5.5" Lure Berkley Shimma Pro Rig 5.5" Lure Berkley Shimma Pro Rig 5.5" Lure

    Berkley Shimma Pro Rig 5.5" Soft Lure

    BERKLEY SHIMMA  PRO RIG 5.5" LURE Overview The Berkley Shimma Pro-Rig is built for big fish that pull hard. Fitted with a removable weighted hook and a single Owner STX Taff Wire Treble and a Hyperwire split ring, this bait is an out-of-the-packet...

    $17.99
  • Berkley Shimma Fork 120mm Lure Berkley Shimma Fork 120mm Lure Berkley Shimma Fork 120mm Lure Berkley Shimma Fork 120mm Lure Berkley Shimma Fork 120mm Lure

    Berkley Shimma Fork 120mm Lure

    Overview We know how much Berkley fans love our traditional Gulp! colours so we added some favourites to the Shimma Fork lineup as well as some new super clear bait fish patterns. Shimma Fork is built from high quality TPE (Thermoplastic Elastomer)...

    $17.99
  • Berkley Shimma Fork 85mm Lure Berkley Shimma Fork 85mm Lure Berkley Shimma Fork 85mm Lure Berkley Shimma Fork 85mm Lure Berkley Shimma Fork 85mm Lure

    Berkley Shimma Fork 85mm Lure

    Overview We know how much Berkley fans love our traditional Gulp! colours so we added some favourites to the Shimma Fork lineup as well as some new super clear bait fish patterns. Shimma Fork is built from high quality TPE (Thermoplastic Elastomer)...

    $16.99
  • Berkley Shimma Fork 100mm Lure Berkley Shimma Fork 100mm Lure Berkley Shimma Fork 100mm Lure Berkley Shimma Fork 100mm Lure Berkley Shimma Fork 100mm Lure

    Berkley Shimma Fork 100mm Lure

    Overview We know how much Berkley fans love our traditional Gulp! colours so we added some favourites to the Shimma Fork lineup as well as some new super clear bait fish patterns. Shimma Fork is built from high quality TPE (Thermoplastic Elastomer)...

    $16.99
  • Nomad Live Ops Dozer 4" Soft Plastic Lure Nomad Live Ops Dozer 4" Soft Plastic Lure Nomad Live Ops Dozer 4" Soft Plastic Lure Nomad Live Ops Dozer 4" Soft Plastic Lure Nomad Live Ops Dozer 4" Soft Plastic Lure

    Nomad Live Ops Dozer 4" Soft Plastic Lure

    Nomad Live Ops Dozer 4" Soft Plastic Lure (4 Per Pack) The 4" Dozer is a power-packed soft plastic designed for full-body roll, heavy thump and maximum fish-triggering action, especially when the bite is tough. Built with Titan-RX durability, Reactor UV...

    $12.99
  • Nomad Live Ops Dozer 5" Soft Plastic Lure Nomad Live Ops Dozer 5" Soft Plastic Lure Nomad Live Ops Dozer 5" Soft Plastic Lure Nomad Live Ops Dozer 5" Soft Plastic Lure Nomad Live Ops Dozer 5" Soft Plastic Lure

    Nomad Live Ops Dozer 5" Soft Plastic Lure

    Nomad Live Ops Dozer 5" Soft Plastic Lure (3 Per Pack) When you're chasing trophy fish, the 5" Dozer brings the thump. Built with a full-body roll and a powerful paddle tail that kicks hard at ultra-slow speeds, this bait is designed to call in monsters...

    $12.99
  • Nomad Live Ops Delta Minnow 4.5" Soft Plastic Lure Nomad Live Ops Delta Minnow 4.5" Soft Plastic Lure Nomad Live Ops Delta Minnow 4.5" Soft Plastic Lure Nomad Live Ops Delta Minnow 4.5" Soft Plastic Lure Nomad Live Ops Delta Minnow 4.5" Soft Plastic Lure

    Nomad Live Ops Delta Minnow 4.5" Soft Plastic Lure

    Nomad Live Ops Delta Minnow 4.5" Soft Plastic Lure (4 Per Pack) The Delta Minnow 4.5" is a soft plastic jerkbait engineered to track straight, hold depth, and stay in the strike zone longer. Its unique soft-plastic bill creates consistent swimming depth...

    $19.99
  • Nomad Live Ops Switcher Shrimp 5" Soft Plastic Lure Nomad Live Ops Switcher Shrimp 5" Soft Plastic Lure Nomad Live Ops Switcher Shrimp 5" Soft Plastic Lure Nomad Live Ops Switcher Shrimp 5" Soft Plastic Lure Nomad Live Ops Switcher Shrimp 5" Soft Plastic Lure

    Nomad Live Ops Switcher Shrimp 5" Soft Plastic Lure

    Nomad Live Ops Switcher Shrimp 5" Soft Plastic Lure (4 Per Pack) When you need a big prawn that can take a beating and still keep flicking, the Switcher Shrimp 5" delivers. Designed to target trophy fish in Estuary, Inshore and Freshwater environments,...

    $12.99
  • Sale
    Berkley Gulp! Jerk Shad 7" Soft Plastic Lure Berkley Gulp! Jerk Shad 7" Soft Plastic Lure Berkley Gulp! Jerk Shad 7" Soft Plastic Lure Berkley Gulp! Jerk Shad 7" Soft Plastic Lure Berkley Gulp! Jerk Shad 7" Soft Plastic Lure

    Berkley Gulp! Jerk Shad 7" Soft Plastic Lure

    The legendary Gulp! Jerk Shad gets even better, with a new and improved paint job! The Gulp! Jerk Shads are the leading snapper soft bait in the country, and now will feature a range of four new vibrant translucent metallic colours which are sure to...

    Was: $12.99
    Now: $11.70
  • Sale
    Berkley Gulp! Jerk Shad 9" Soft Plastic Lure Berkley Gulp! Jerk Shad 9" Soft Plastic Lure Berkley Gulp! Jerk Shad 9" Soft Plastic Lure Berkley Gulp! Jerk Shad 9" Soft Plastic Lure Berkley Gulp! Jerk Shad 9" Soft Plastic Lure

    Berkley Gulp! Jerk Shad 9" Soft Plastic Lure

    The legendary Gulp! Jerk Shad gets even better, with a new and improved paint job! The Gulp! Jerk Shads are the leading snapper soft bait in the country, and now will feature a range of four new vibrant translucent metallic colours which are sure to...

    Was: $12.99
    Now: $11.70