Lures

BAIT JUNKIE 295 FLICK LURE

BAIT JUNKIE 3" PRAWN LURE

BAIT JUNKIE 3" WAVE MINNOW LURE

Berkley Powerbait Honeyball 120mm Lure

The all-new Berkley PowerBait® HoneyBall rolls patent pending Honeycomb technology, PowerBait® scent and a tight action into the one soft swimbait. The HoneyBall’s wide head and super fast tapered body combine to create a unique profile and swim action,...

Berkley Powerbait Honeyball 90mm Lure

The all-new Berkley PowerBait® HoneyBall rolls patent pending Honeycomb technology, PowerBait® scent and a tight action into the one soft swimbait. The HoneyBall’s wide head and super fast tapered body combine to create a unique profile and swim action,...

Berkley Powerbait Honeyball 55mm Lure

The all-new Berkley PowerBait® HoneyBall rolls patent pending Honeycomb technology, PowerBait® scent and a tight action into the one soft swimbait. The HoneyBall’s wide head and super fast tapered body combine to create a unique profile and swim action,...

Berkley Powerbait Honeyball 40mm Lure

The all-new Berkley PowerBait® HoneyBall rolls patent pending Honeycomb technology, PowerBait® scent and a tight action into the one soft swimbait. The HoneyBall’s wide head and super fast tapered body combine to create a unique profile and swim action,...

DAIWA Steez Bull Frog Surface Lure

The hole in the water a Murray cod makes when it implodes on a topwater lure is a thrill only those who have witnessed it can appreciate. The new STEEZ BULL FROG is a mega-sized hollow body frog jointly developed between Daiwa teams in Japan, USA &...

Berkley Powerbait Nessie 9" Glidebait

The PowerBait Nessie opens the door to a whole new world of lure fishing opportunity for anglers looking for the next best thing.The Nessie is an unweighted soft glide bait design that’s articulated to create an insane action and loaded with PowerBait...

Berkley Powerbait Nessie 7" Glidebait Lure

The PowerBait Nessie opens the door to a whole new world of lure fishing opportunity for anglers looking for the next best thing.The Nessie is an unweighted soft glide bait design that’s articulated to create an insane action and loaded with PowerBait...

Berkley Powerbait Nessie 5" Glidebait Lure

The PowerBait Nessie opens the door to a whole new world of lure fishing opportunity for anglers looking for the next best thing.The Nessie is an unweighted soft glide bait design that’s articulated to create an insane action and loaded with PowerBait...

BONE EspyBarra 176mm Glidebait

THE BONE ESPYBARRA 176F IS A MULTI-FUNCTION FLOATING GLIDE BAIT CONSTRUCTED FROM EXTREMELY DURABLE ABS PLASTIC IT FEATURES A MID-JOINT SECTION AND COMES WITH THREE INTERCHANGEABLE TAIL TYPES THAT PRODUCE DIFFERENT SWIMMING ACTIONS. The default glide tail...

JACKALL DERACOUP 3/8oz Tail Spin Lure

The Jackall Deracoup is a small profile tail spinner that is packed full of fish catching features. The small body profile and compact blade help with a more positive hook up rate particularly with our inhaling species like bass and yellow belly.  The...

JACKALL TN70 Silent Lipless Crankbait Lure

The Jackall TN70 Silent is a masterclass in lure design, blending stealth with effectiveness for the discerning angler. This 70mm, lipless crankbait is engineered to target those wary predators that have grown accustomed to the noisy rattles of...

JACKALL TN65 Silent Lipless Crankbait Lure

Discover the power of silence in your fishing arsenal with the Jackall TN65 Silent Lipless Crankbait. Engineered for the savvy angler, this high-quality crankbait combines stealth with an irresistible action to entice even the most cautious predators...

JACKALL TN65 Lipless Crankbait Lure

Elevate your fishing game with the Jackall TN65 Lipless Crankbait Lure, a masterfully designed tool for the avid angler. This 65mm lure is a testament to Jackall's commitment to quality, innovation, and performance. Built to fill the gap between TN60 and...

JACKALL TN50 Trigon Lipless Crankbait Lure

Elevate your angling game with the JACKALL TN50 Trigon Lipless Crankbait, a masterpiece in fishing technology designed for the discerning angler. This top-tier lure is engineered to offer unmatched performance in both freshwater and light saltwater...

JACKALL TN60 Trigon Lipless Crankbait Lure

The JACKALL TN60 Trigon is a specialized lure designed to reach greater depths and improve casting distance. It features an external weight system which enhances its sinking speed and enables it to maneuver around snags effortlessly. The lure is notable...

JACKALL TN60 Skull Shell (Maruhata Sound) Lipless Crankbait Lure

Elevate your fishing experience with the JACKALL TN60 Skull Shell, a groundbreaking lipless crankbait in the world of sportfishing. This 60mm lure is a masterpiece of innovation, blending Jackall's legendary craftsmanship with the unique Maruhata sound...

13 Fishing Glidesdale - 185mm - 2.5oz Lure

Majestic as the sun setting over the horizon, the Glidesdale harnesses its smooth motion from the hydrodynamic design, and combined years of testing and development. The skilled tuning provides the ideal balance on the slow sinking pause. Tested by some...

13 Fishing Gordito - 50mm - 3/8oz Lure

The Gordito is the perfect little nugget of fish catching excellence. The internal weighting system allows you to cast this dynamic little bugger accurately at distance. Rigged with premium VMC black nickel chemically sharpened hooks, this small...

13 Fishing Navigator - 108mm - 2/3oz Lure

What are you waiting for? Yeah, it works. Yeah, we know it looks awesome. Yeah, the hooks are super sharp. What else do you want to hear? That the tail weighting system increases casting distance and gives it the optimal body position on the twitch and...

13 Fishing Navigator - 94mm - 1/2oz Lure

What are you waiting for? Yeah, it works. Yeah, we know it looks awesome. Yeah, the hooks are super sharp. What else do you want to hear? That the tail weighting system increases casting distance and gives it the optimal body position on the twitch and...

13 Fishing Poppy Mc Pop Face - 75mm - 5/8oz Lure

Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better...

13 Fishing Troll Hunter - 60mm - 8' Lure

You know how every angler wants that super specific depth and profile and each one is extremely different? Well, this series has all of them. Every single one. That’s why these bad boys come rigged in a broad array of options. Added bonus, the VMC...

13 Fishing Troll Hunter - 70mm - 12' Lure

You know how every angler wants that super specific depth and profile and each one is extremely different? Well, this series has all of them. Every single one. That’s why these bad boys come rigged in a broad array of options. Added bonus, the VMC black...

13 Fishing Troll Hunter - 70mm - 18' Lure

You know how every angler wants that super specific depth and profile and each one is extremely different? Well, this series has all of them. Every single one. That’s why these bad boys come rigged in a broad array of options. Added bonus, the VMC black...

13 Fishing Whipper Snapper - 110mm Lure

Do you want 5 -Star chef to cater your breakfast on tournament morning? Too bad. If you do want to catch the biggest fish in the tournament, throw this. Available in various depths and sizes to fit any situation you request. The slim, erratic profile was...

13 Fishing Whipper Snapper - 80mm Lure

Do you want 5 -Star chef to cater your breakfast on tournament morning? Too bad. If you do want to catch the biggest fish in the tournament, throw this. Available in various depths and sizes to fit any situation you request. The slim, erratic profile was...

13 Fishing El Diablo - 75mm - 3/4oz Lure

The El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The multi-rattle system produces irresistible sounds and vibrations.  • Multi-Rattle  • 3D Eyes...

13 Fishing El Diablo - 65mm - 1/2oz Lure

The El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The multi-rattle system produces irresistible sounds and vibrations.  • Multi-Rattle...

13 FISHING Jabber Jaw 60 Lure

This bait is as unclassifiable as anything we’ve ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your local...

13 FISHING JABBER JAW 60 DEEP LURE

This bait is as unclassifiable as anything we’ve ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your local...

Berkley Shimma Vector 85mm Vibe Lure

Berkley Shimma Vector Vibe is designed to have maximum vibrating action when retrieved and a seductive shimmy as it sinks. The Berkley Vector Vibe has a natural baitfish profile and is available in ten great colours to suit a wide variety of conditions...

Berkley Shimma Vector 120mm Vibe Lure

Berkley Shimma Vector Vibe is designed to have maximum vibrating action when retrieved and a seductive shimmy as it sinks. The Berkley Vector Vibe has a natural baitfish profile and is available in ten great colours to suit a wide variety of conditions...

Keitech Mad Wag Mini 2.5" Soft Plastic Lure

The Keitech Mad Wag is truly a unique offering. The ribbed body design incorporates the New PGS (Point Guard System) which makes the Mad Wag extremely weed less. The Thick Bone tail design creates a strong, wide waggle action which moves water creating...