Berkley Pro-Tech Money Badger 40mm Lure The Berkley Money Badger is a hybrid baitfish-crayfish design that is compact and aggressive while delivering rod shaking, tail-thumping action. The "Clicking" sound system is tuned to deliver a fish-calling balance of sound and action. The Money Badger... MSRP: Was: Now: $18.99 Choose Options
Rapala Finesse Crank Shallow Runner Lure The ideal lure for finesse presentations, the X-Light Crank has all the necessary features that set it apart from other lures on the market. Coming in a shallow and mid runner the X-Light Crank is perfect for targeting any smaller fresh or saltwater... MSRP: Was: Now: $17.95 Choose Options
Rapala Finesse Crank Mid Runner Lure The ideal lure for finesse presentations, the X-Light Crank has all the necessary features that set it apart from other lures on the market. Coming in a shallow and mid runner the X-Light Crank is perfect for targeting any smaller fresh or saltwater... MSRP: Was: Now: $17.95 Choose Options
Rapala Countdown 3cm Lure OVERVIEWConsistently reach suspended fish at any depth with the CountDown®. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. This weighted lure creates a... MSRP: Was: Now: $21.95 Choose Options
Rapala Original Floater 3cm Lure The lure that started it all and is still one of the greatest go-to lures for trout and redfin perch on the market. Whether twitched along the surface, retrieved as a shallow runner, or trolled in the shallows the Original Floater produces the wounded... MSRP: Was: Now: $20.95 Choose Options
DAIWA SilverCreek Dr. Minnow II Jointed 70F DESCRIPTION The two-piece sister model to the DR Minnow II, the Joint version gives that tantalising tail action only made possible with jointed lures. Like the single piece model, the DR Minnow Joint II is available in 3 sizes, a 42 and 50mm sinking... MSRP: Was: Now: $20.99 Choose Options
DAIWA SilverCreek Dr. Minnow II 70F DESCRIPTION Daiwa’s DR Minnow range of trout lures receives a facelift and a fresh look with the introduction to the SilverCreek family. The new SilverCreek DR Minnow II boasts 3 models within the range, a 42mm and 50mm sinking minnow perfect for fast... MSRP: Was: Now: $20.99 Choose Options
DAIWA SilverCreek Dr. Minnow II 50s DESCRIPTION Daiwa’s DR Minnow range of trout lures receives a facelift and a fresh look with the introduction to the SilverCreek family. The new SilverCreek DR Minnow II boasts 3 models within the range, a 42mm and 50mm sinking minnow perfect for fast... MSRP: Was: Now: $19.99 Choose Options
DAIWA SilverCreek Dr Minnow II 42s DESCRIPTION Daiwa’s DR Minnow range of trout lures receives a facelift and a fresh look with the introduction to the SilverCreek family. The new SilverCreek DR Minnow II boasts 3 models within the range, a 42mm and 50mm sinking minnow perfect for fast... MSRP: Was: Now: $18.99 Choose Options
Sale JACKALL TN70 Silent Lipless Crankbait Lure The Jackall TN70 Silent is a masterclass in lure design, blending stealth with effectiveness for the discerning angler. This 70mm, lipless crankbait is engineered to target those wary predators that have grown accustomed to the noisy rattles of... MSRP: Was: $29.95 Now: $26.95 Out of stock
JACKALL TN65 Silent Lipless Crankbait Lure Discover the power of silence in your fishing arsenal with the Jackall TN65 Silent Lipless Crankbait. Engineered for the savvy angler, this high-quality crankbait combines stealth with an irresistible action to entice even the most cautious predators... MSRP: Was: Now: $26.95 Choose Options
JACKALL TN65 Lipless Crankbait Lure Elevate your fishing game with the Jackall TN65 Lipless Crankbait Lure, a masterfully designed tool for the avid angler. This 65mm lure is a testament to Jackall's commitment to quality, innovation, and performance. Built to fill the gap between TN60 and... MSRP: Was: Now: $26.95 Out of stock
Sale JACKALL TN50 Trigon Lipless Crankbait Lure Elevate your angling game with the JACKALL TN50 Trigon Lipless Crankbait, a masterpiece in fishing technology designed for the discerning angler. This top-tier lure is engineered to offer unmatched performance in both freshwater and light saltwater... MSRP: Was: $32.95 Now: $27.95 Choose Options
Sale JACKALL TN60 Trigon Lipless Crankbait Lure The JACKALL TN60 Trigon is a specialized lure designed to reach greater depths and improve casting distance. It features an external weight system which enhances its sinking speed and enables it to maneuver around snags effortlessly. The lure is notable... MSRP: Was: $34.95 Now: $27.95 Choose Options
JACKALL TN60 Skull Shell (Maruhata Sound) Lipless Crankbait Lure Elevate your fishing experience with the JACKALL TN60 Skull Shell, a groundbreaking lipless crankbait in the world of sportfishing. This 60mm lure is a masterpiece of innovation, blending Jackall's legendary craftsmanship with the unique Maruhata sound... MSRP: Was: Now: $29.95 Out of stock
13 Fishing Gordito - 50mm - 3/8oz Lure The Gordito is the perfect little nugget of fish catching excellence. The internal weighting system allows you to cast this dynamic little bugger accurately at distance. Rigged with premium VMC black nickel chemically sharpened hooks, this small... MSRP: Was: Now: $17.95 Choose Options
13 Fishing Troll Hunter - 60mm - 8' Lure You know how every angler wants that super specific depth and profile and each one is extremely different? Well, this series has all of them. Every single one. That’s why these bad boys come rigged in a broad array of options. Added bonus, the VMC black... MSRP: Was: Now: $16.95 - $17.95 Choose Options
13 Fishing Troll Hunter - 70mm - 12' Lure You know how every angler wants that super specific depth and profile and each one is extremely different? Well, this series has all of them. Every single one. That’s why these bad boys come rigged in a broad array of options. Added bonus, the VMC black... MSRP: Was: Now: $17.95 Choose Options
13 Fishing Troll Hunter - 70mm - 18' Lure You know how every angler wants that super specific depth and profile and each one is extremely different? Well, this series has all of them. Every single one. That’s why these bad boys come rigged in a broad array of options. Added bonus, the VMC black... MSRP: Was: Now: $17.95 Choose Options
13 Fishing Whipper Snapper - 110mm Lure Do you want 5 -Star chef to cater your breakfast on tournament morning? Too bad. If you do want to catch the biggest fish in the tournament, throw this. Available in various depths and sizes to fit any situation you request. The slim, erratic profile was... MSRP: Was: Now: $17.95 Choose Options
13 Fishing Whipper Snapper - 80mm Lure Do you want 5 -Star chef to cater your breakfast on tournament morning? Too bad. If you do want to catch the biggest fish in the tournament, throw this. Available in various depths and sizes to fit any situation you request. The slim, erratic profile was... MSRP: Was: Now: $17.95 Choose Options
13 Fishing El Diablo - 75mm - 3/4oz Lure The El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The multi-rattle system produces irresistible sounds and vibrations. • Multi-Rattle  • 3D Eyes... MSRP: Was: Now: $16.95 - $17.95 Choose Options
13 Fishing El Diablo - 65mm - 1/2oz Lure The El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The multi-rattle system produces irresistible sounds and vibrations. • Multi-Rattle  • 3D Eyes... MSRP: Was: Now: $16.95 - $17.95 Choose Options
13 FISHING Jabber Jaw 60 Lure This bait is as unclassifiable as anything we’ve ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your local... MSRP: Was: Now: $19.95 Choose Options
13 FISHING JABBER JAW 60 DEEP LURE This bait is as unclassifiable as anything we’ve ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your local... MSRP: Was: Now: $19.95 Choose Options
Zerek Slick Back 55mm Crankbait Lure THE SLICK BACK HAS BEEN A STAPLE FOR NATIVE FISH ANGLERS FOR YEARS AND IT HAS UNDERGONE A TRANSFORMATION INTO THE ZEREK SLICK BACK. MAINTAINING THE BEAUTIFUL LINES AND DRAMATIC ACTION, THE SLICK BACK IS SET TO TAKE ON NATIVE FISH LIKE NO OTHER HARDBODY... MSRP: Was: Now: $17.99 Choose Options
Zerek Slick Back 90mm Crankbait Lure THE SLICK BACK HAS BEEN A STAPLE FOR NATIVE FISH ANGLERS FOR YEARS AND IT HAS UNDERGONE A TRANSFORMATION INTO THE ZEREK SLICK BACK. MAINTAINING THE BEAUTIFUL LINES AND DRAMATIC ACTION, THE SLICK BACK IS SET TO TAKE ON NATIVE FISH LIKE NO OTHER HARDBODY... MSRP: Was: Now: $18.99 Choose Options
Zerek Slick Back 100mm Crankbait Lure THE SLICK BACK HAS BEEN A STAPLE FOR NATIVE FISH ANGLERS FOR YEARS AND IT HAS UNDERGONE A TRANSFORMATION INTO THE ZEREK SLICK BACK. MAINTAINING THE BEAUTIFUL LINES AND DRAMATIC ACTION, THE SLICK BACK IS SET TO TAKE ON NATIVE FISH LIKE NO OTHER HARDBODY... MSRP: Was: Now: $19.99 Choose Options
DAIWA SilverCreek Dr Minnow II Joint 50s The two-piece sister model to the DR Minnow II, the Joint version gives that tantalising tail action only made possible with jointed lures. Like the single piece model, the DR Minnow Joint II is available in 3 sizes, a 42 and 50mm sinking profile and a... MSRP: Was: Now: $19.99 Choose Options
DAIWA SilverCreek Dr Minnow II Joint 42S The two-piece sister model to the DR Minnow II, the Joint version gives that tantalising tail action only made possible with jointed lures. Like the single piece model, the DR Minnow Joint II is available in 3 sizes, a 42 and 50mm sinking profile and a... MSRP: Was: Now: $19.99 Choose Options
Berkley Pro-Tech Titan D Lure 100mm The Berkley Pro-Tech Titan Deep has been built by Berkley engineers to target larger species that destroy most lures with the shake of head or a flare of the gills - just when you need it the least in the heat of battle! Its slender bait fish body... MSRP: Was: Now: $24.99 - $25.99 Choose Options
Berkley Pro-Tech Titan S Lure 100mm The Berkley Pro-Tech Titan Shallow features the same body design as the deep diving brother but operates at shallower depths allowing anglers to target larger fish in skinny water such as flats, rock bars or over the top of weed beds and submerged trees... MSRP: Was: Now: $25.99 Choose Options
BERKLEY BAZZ BAIT S 80MM LURE Barramundi demand the ultimate in strength and performance from any lures that come their way. With this in mind, the Berkley team set out to build a Barra lure that not just has an incredible suspending, bite-inducing action but is also fitted with... MSRP: Was: Now: $18.99 Choose Options
Berkley Pro-Tech Titan S 120MM Lure The Berkley Pro-Tech Titan Shallow features the same body design as the deep diving brother but operates at shallower depths allowing anglers to target larger fish in skinny water such as flats, rock bars or over the top of weed beds and submerged trees... MSRP: Was: Now: $27.99 Choose Options
BERKLEY PRO-TECH TITAN D 120MM LURE The Berkley Pro-Tech Titan Deep has been built by Berkley engineers to target larger species that destroy most lures with the shake of head or a flare of the gills - just when you need it the least in the heat of battle! Its slender bait fish body... MSRP: Was: Now: $27.99 Choose Options
Stumpjumper Lures Size 3 Hardbody The proven swimming action and unbelievable anti-snag capabilities of the StumpJumper are combined with an exclusive patented snap-lock bib that lets you instantly alter the lures action and characteristics by changing to different shaped bibs. With a... MSRP: Was: Now: $12.95 Choose Options
