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  • Megabass Magdraft 10" Lure Megabass Magdraft 10" Lure Megabass Magdraft 10" Lure

    Megabass Magdraft 10" Lure

    AT 10” AND 6.2OZ, THEMEGABASS MAGDRAFT 10 IS A BEAST OF A SWIMBAIT, METICULOUSLY DESIGNED, FOR A THUMPING TAIL ACTION THAT TRAVELS THROUGH THE BODY, GIVING THE HEAD A SUBTLE SIDE-TO-SIDE SHIMMY THAT SENDS VIBRATIONS THROUGH THE WATER COLUMN. BUILT FOR...

    $59.99
  • ATOMIC Real Baitz 100mm Bony Bream Lure

    ATOMIC Real Baitz 100mm Bony Bream Lure

    Bony Bream are present in major bass and barra dams and are a deadly bait for all predatory fish.They can change the way a dam is fished with predators keying in to target specific baitfish. That is why you need the Real Baitz Bony Bream. It features a...

    $20.50
  • ATOMIC Real Baitz Australian Pilchard  Lure

    ATOMIC Real Baitz Australian Pilchard Lure

    The pilchard or sardine is one of the most dynamic baits in the sea and a favourite for anglers chasing a wide variety of fish.The Real Baitz Pilchard emulates this important baitfish superbly. It has a slender profile with a tight beating tail action...

    $20.50 - $22.95
  • ATOMIC Real Baitz Blue Pilchard Lure

    ATOMIC Real Baitz Blue Pilchard Lure

    Blue pilchards or pillies are one of the most used baits in the sea catching a wide variety of predators.Ranging from Queensland all the way round to Western Australia, they are hard to resist for many predatory fish. The Real Baitz Blue Pilchard has the...

    $20.50 - $22.95
  • Atomic Real Baitz Red Bait Lure

    Atomic Real Baitz Red Bait Lure

    Redbait are a midwater baitfish perfect for predatory pelagics such as tuna and kingfish.They are popular baitfish for a wide range of pelagics. The Real Baitz Redbait is a carbon copy of the real thing right down to the swimming action. The tail action...

    $20.50 - $22.95
  • Atomic Real Baitz Bully Mullet Lure

    Atomic Real Baitz Bully Mullet Lure

    Bully mullet or sea mullet are a staple bait for large predators like mulloway and flathead.The Real Baitz Bully Mullet imitates these fish superbly. No livies, no worries. It is weighted so it sinks horizontally with a downward swimming angle on the...

    $20.50 - $25.50
  • ATOMIC Real Baitz Yellow Eye Mullet Lure

    ATOMIC Real Baitz Yellow Eye Mullet Lure

    Yellow eye mullet are prolific around the southern half of the state and a key baitfish in all waterways.An inshore baitfish, they are deadly in the estuary for bait. The Real Baitz Yellow Eye Mullet is a perfect replica and weighted just right so it...

    $20.50 - $34.50
  • ATOMIC Real Baitz King George Whiting 200mm Lure

    ATOMIC Real Baitz King George Whiting 200mm Lure

    The southern states are home to Australia’s biggest whiting, the King George which is an excellent bait for snapper.It grows to over 50cm and is not only tasty to eat, but makes excellent bait for snapper. The Real Baitz King George is a mirror image of...

    $25.50
  • ATOMIC Real Baitz Sand Whiting 200mm Lure

    ATOMIC Real Baitz Sand Whiting 200mm Lure

    Sand whiting are prolific on the east coast of Australia and unbeatable when targeting XOS flathead.They inhabit inshore sand flats, bays and rivers, where they are likely to encounter their primary predator, flathead. The Real Baitz Whiting is a carbon...

    $25.50
  • ATOMIC Real Baitz 100mm Herring Lure

    ATOMIC Real Baitz 100mm Herring Lure

    The herring is a staple estuary baitfish, it is one of the most diverse baits any angler can put in the water.The Real Baitz Herring features a large paddle tail, producing a wide wobble with a tight roll action, just like the real thing. Ideal for...

    $20.50
  • Megasbass Magdraft Freestyle 6" Lure Megasbass Magdraft Freestyle 6" Lure Megasbass Magdraft Freestyle 6" Lure Megasbass Magdraft Freestyle 6" Lure

    Megasbass Magdraft Freestyle 6" Lure

    THE MAGDRAFT FREESTYLE IS THE ULTIMATE SWIMBAIT FOR BIG COD SESSIONS. WITH A SNUB-NOSE DESIGN PERFECT FOR SCREW-LOCK HOOKS, A PRE-CUT BELLY AND RECESSED TOP-GROOVE, THE FREESTYLE IS BUILT FOR EASY BIG-GAME RIGGING FOR NOVICES AND EXPERTS ALIKE...

    $24.95
  • Daiwa BAIT JUNKIE 4.2" MINNOW Daiwa BAIT JUNKIE 4.2" MINNOW Daiwa BAIT JUNKIE 4.2" MINNOW Daiwa BAIT JUNKIE 4.2" MINNOW Daiwa BAIT JUNKIE 4.2" MINNOW

    Daiwa BAIT JUNKIE 4.2" MINNOW

    The newest release in Bait Junkie range the 4.2” Minnow adopts a new shape and a slightly different material to produce an epic action that is deadly in salt and freshwater.  The deeper body enables flexibility for rigging options and helps promote the...

    $11.99
  • Daiwa BAIT JUNKIE 6.2" MINNOW Daiwa BAIT JUNKIE 6.2" MINNOW Daiwa BAIT JUNKIE 6.2" MINNOW Daiwa BAIT JUNKIE 6.2" MINNOW Daiwa BAIT JUNKIE 6.2" MINNOW

    Daiwa BAIT JUNKIE 6.2" MINNOW

    The up size version from the 4.2” minnow, the 6.2” Minnow is perfect large swimbait to tempt big predators to strike.  The versatile swimming action which is so evident in the 4.2” version is only increased in the 6.2” model. The longer body and extra...

    $11.99
  • Irukandji Bloodhawk 175mm Lure (3pc) Irukandji Bloodhawk 175mm Lure (3pc) Irukandji Bloodhawk 175mm Lure (3pc) Irukandji Bloodhawk 175mm Lure (3pc) Irukandji Bloodhawk 175mm Lure (3pc)

    Irukandji Bloodhawk 175mm Lure (3pc)

    Bloodhawk is a pulse tailed softbait with a high speed vibration signature designed to trigger a predatory response. Featuring deep belly slots, and hook recess behind the head, these lures can be rigged weedless whilst ensuring a high hookup rate. The...

    $21.95
  • Irukandji Sicario 225mm Lure (1pc) Irukandji Sicario 225mm Lure (1pc) Irukandji Sicario 225mm Lure (1pc) Irukandji Sicario 225mm Lure (1pc) Irukandji Sicario 225mm Lure (1pc)

    Irukandji Sicario 225mm Lure (1pc)

    1 per pack Our signature paddle tail swim bait, designed to impart an enticing body roll and tail action when retrieved at slow speeds. Perfect for most tackle destroying predatory sportfish such as barramundi, jewfish, flathead, murray cod, pike and...

    $14.95
  • Irukandji Sicario 175mm Lure (3pc) Irukandji Sicario 175mm Lure (3pc) Irukandji Sicario 175mm Lure (3pc) Irukandji Sicario 175mm Lure (3pc) Irukandji Sicario 175mm Lure (3pc)

    Irukandji Sicario 175mm Lure (3pc)

    3 per pack Our signature paddle tail swim bait, designed to impart an enticing body roll and tail action when retrieved at slow speeds. Perfect for most tackle destroying predatory sportfish such as barramundi, jewfish, flathead, murray cod, pike and...

    $21.95
  • Irukandji Sicario 125mm Lure (5pc) Irukandji Sicario 125mm Lure (5pc) Irukandji Sicario 125mm Lure (5pc) Irukandji Sicario 125mm Lure (5pc) Irukandji Sicario 125mm Lure (5pc)

    Irukandji Sicario 125mm Lure (5pc)

    5 per pack Our signature paddle tail swim bait, designed to impart an enticing body roll and tail action when retrieved at slow speeds. Perfect for most tackle destroying predatory sportfish such as barramundi, jewfish, flathead, murray cod, pike and...

    $19.95
  • Sale
    BERKLEY SHIMMA  PRO RIG 4.5" LURE

    BERKLEY SHIMMA PRO RIG 4.5" LURE

    Shimma Pro Rig is designed to target larger species such as Mulloway, Barramundi and Murray Cod. All Shimma Pro Rig models are fitted with a removable weighted hook and a single Owner STX Taff wire treble and a Hyperwire split ring for maximum hook up...

    Was: $15.99
    Now: $12.79
  • Digital Squad Raziel 5 inch Lure Digital Squad Raziel 5 inch Lure Digital Squad Raziel 5 inch Lure Digital Squad Raziel 5 inch Lure Digital Squad Raziel 5 inch Lure

    Digital Squad Raziel 5 inch Lure

    Digital Squad Raziel Shad are here! These ribbed 5" paddle tails are going to make a mark on anyone chasing Murray Cod, Flathead, Mulloway, barramundi and other predators that hunt with a response to great vibration through the water. Raziel Shad are a...

    $14.50
  • Sale
    Berkley Gulp! Saltwater Paddleshad Lure Berkley Gulp! Saltwater Paddleshad Lure

    Berkley Gulp! Saltwater Paddleshad Lure

    Features Paddle tail has been designed to have a tight high frequency action Built out of the tournament winning Gulp formula Perfectly designed to use as a search bait to cover ground The ultimate in scent dispersion and action For all you...

    Was: $11.99
    Now: $9.59
  • Sale
    Z-Man 3" Slim SwimZ Lure Z-Man 3" Slim SwimZ Lure Z-Man 3" Slim SwimZ Lure Z-Man 3" Slim SwimZ Lure Z-Man 3" Slim SwimZ Lure

    Z-Man 3" Slim SwimZ Lure

     The ZMan 3" Slim SwimZ is the big brother of the 2.5" version, taking this extremely popular baitfish profile and under hooked, lively paddle tail and upsizing it for larger species, situations when the baitfish in the area are larger and also for when...

    Was: $12.95
    Now: $10.36
  • Sale
    Z-Man 2.5" Slim SwimZ Lure Z-Man 2.5" Slim SwimZ Lure Z-Man 2.5" Slim SwimZ Lure Z-Man 2.5" Slim SwimZ Lure Z-Man 2.5" Slim SwimZ Lure

    Z-Man 2.5" Slim SwimZ Lure

     Anglers were looking for a paddle tail that had a shorter, slimmer profile, with the benefits of ElaZtech 10X Tough, super-soft and flexible realistic feel and built-in buoyancy for maximum action at slow speeds and a buoyant, lifelike tail-up action...

    Was: $12.95
    Now: $10.36
  • Sale
    Z-Man 4" Scented Jerk ShadZ Lure Z-Man 4" Scented Jerk ShadZ Lure Z-Man 4" Scented Jerk ShadZ Lure Z-Man 4" Scented Jerk ShadZ Lure Z-Man 4" Scented Jerk ShadZ Lure

    Z-Man 4" Scented Jerk ShadZ Lure

     A ZMan favourite, now in a snack size profile for flathead, snapper, mulloway, trevally, salmon and more.   A bite size version of the proven ZMan 5" and 7" Scented Jerk Shadz, the 4" Scented Jerk ShadZ is a classic split-tail, jerkbait profile that is...

    $11.44 - $12.24
  • Sale
    Z-Man 7" DieZel MinnowZ Lure Z-Man 7" DieZel MinnowZ Lure Z-Man 7" DieZel MinnowZ Lure Z-Man 7" DieZel MinnowZ Lure Z-Man 7" DieZel MinnowZ Lure

    Z-Man 7" DieZel MinnowZ Lure

    ZMan's 7" DieZel MinnowZ are the new king of paddletails. An x-large version of the awesome 4" and 5" models, it's been created to appeal to large, aggressive fish species.   The same epic body shape of the 4" DieZel MinnowZ has been pumped up big time,...

    Was: $14.95
    Now: $11.96
  • Sale
    Z-Man 5" DieZel MinnowZ Lure Z-Man 5" DieZel MinnowZ Lure Z-Man 5" DieZel MinnowZ Lure Z-Man 5" DieZel MinnowZ Lure Z-Man 5" DieZel MinnowZ Lure

    Z-Man 5" DieZel MinnowZ Lure

    The mighty DieZel MinnowZ range has staked its claim as one of Australia's most versatile paddle tail soft plastics. And now, there's a larger 5" model!   The same proven profile that features a classic minnow body, thin tail wrist and a large, lively...

    Was: $14.95
    Now: $11.96
  • MOLIX Real Thing Shad 7"  (2pc) Lure MOLIX Real Thing Shad 7"  (2pc) Lure MOLIX Real Thing Shad 7"  (2pc) Lure MOLIX Real Thing Shad 7"  (2pc) Lure MOLIX Real Thing Shad 7"  (2pc) Lure

    MOLIX Real Thing Shad 7" (2pc) Lure

    The Molix RT Shad has a dynamic profile with a bulky paddle tail that produces a natural and realistic movement with great stability. The swimming action is natural and vibrant with a enticing rolling effect at any retrieve speed. It has great...

    $18.95
  • MOLIX Real Thing Shad 4.5" -105 (4pc) Soft Plastic MOLIX Real Thing Shad 4.5" -105 (4pc) Soft Plastic MOLIX Real Thing Shad 4.5" -105 (4pc) Soft Plastic MOLIX Real Thing Shad 4.5" -105 (4pc) Soft Plastic MOLIX Real Thing Shad 4.5" -105 (4pc) Soft Plastic

    MOLIX Real Thing Shad 4.5" -105 (4pc) Soft Plastic

    The Molix RT Shad has a dynamic profile with a bulky paddle tail that produces a natural and realistic movement with great stability. The swimming action is natural and vibrant with a enticing rolling effect at any retrieve speed. It has great...

    $17.95
  • Keitech Swing Impact FAT 7.8 Inch Soft Plastic Lure Keitech Swing Impact FAT 7.8 Inch Soft Plastic Lure Keitech Swing Impact FAT 7.8 Inch Soft Plastic Lure Keitech Swing Impact FAT 7.8 Inch Soft Plastic Lure Keitech Swing Impact FAT 7.8 Inch Soft Plastic Lure

    Keitech Swing Impact FAT 7.8 Inch Soft Plastic Lure

    The Swing Impact Fat is a multiple winner in ABT Bass tournaments and a standout for Barra and Mulloway.   It is incredibly versatile with a tail that beats strongly on the drop whilst maintaining perfect balance on all retrieval speeds.       Loaded...

    $19.50
  • Keitech Swing Impact FAT 6.8 Inch Soft Plastic Lure Keitech Swing Impact FAT 6.8 Inch Soft Plastic Lure Keitech Swing Impact FAT 6.8 Inch Soft Plastic Lure Keitech Swing Impact FAT 6.8 Inch Soft Plastic Lure Keitech Swing Impact FAT 6.8 Inch Soft Plastic Lure

    Keitech Swing Impact FAT 6.8 Inch Soft Plastic Lure

    The Swing Impact Fat is a multiple winner in ABT Bass tournaments and a standout for Barra and Mulloway.   It is incredibly versatile with a tail that beats strongly on the drop whilst maintaining perfect balance on all retrieval speeds.       Loaded...

    $19.50