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  • Sale
    Stumpjumper Lures Size 3 Hardbody Stumpjumper Lures Size 3 Hardbody Stumpjumper Lures Size 3 Hardbody Stumpjumper Lures Size 3 Hardbody Stumpjumper Lures Size 3 Hardbody

    Stumpjumper Lures Size 3 Hardbody

    The proven swimming action and unbelievable anti-snag capabilities of the StumpJumper are combined with an exclusive patented snap-lock bib that lets you instantly alter the lures action and characteristics by changing to different shaped bibs. With a...

    Was: $12.95
    Now: $10.36
  • Sale
    Stumpjumper Lures Size 1 Hardbody Stumpjumper Lures Size 1 Hardbody Stumpjumper Lures Size 1 Hardbody Stumpjumper Lures Size 1 Hardbody Stumpjumper Lures Size 1 Hardbody

    Stumpjumper Lures Size 1 Hardbody

    The proven swimming action and unbelievable anti-snag capabilities of the StumpJumper are combined with an exclusive patented snap-lock bib that lets you instantly alter the lures action and characteristics by changing to different shaped bibs. With a...

    Was: $14.95
    Now: $11.96
  • Blue Fox Vibrax Fox Tail 4g Blue Fox Vibrax Fox Tail 4g Blue Fox Vibrax Fox Tail 4g Blue Fox Vibrax Fox Tail 4g Blue Fox Vibrax Fox Tail 4g

    Blue Fox Vibrax Fox Tail 4g

    What do you get when you take some of the best performing Vibrax® color patterns, and spice them up with a fluffy tail? The Vibrax® Foxtail of course! The patented two-part body, which virtually eliminates line twist is really what sets all Blue Fox...

    $15.95
  • Sale
    Berkely Pro-Tech Tommy Glide 180mm Swimbait Lure Berkely Pro-Tech Tommy Glide 180mm Swimbait Lure Berkely Pro-Tech Tommy Glide 180mm Swimbait Lure Berkely Pro-Tech Tommy Glide 180mm Swimbait Lure Berkely Pro-Tech Tommy Glide 180mm Swimbait Lure

    Berkely Pro-Tech Tommy Glide 180mm Swimbait Lure

    Pro-Tech Tommy Glide is a natural baitfish profile, two-piece glide bait designed to be slowly retrieved with a wide slow action. This action is easily controlled with the speed of the retrieve. Swim depth can be adjusted by adding a chin weight if...

    Was: $49.99
    Now: $39.99
  • Sale
    Berkley Pro-Tech Albert Wild 170mm Swimbait Lure Berkley Pro-Tech Albert Wild 170mm Swimbait Lure Berkley Pro-Tech Albert Wild 170mm Swimbait Lure Berkley Pro-Tech Albert Wild 170mm Swimbait Lure Berkley Pro-Tech Albert Wild 170mm Swimbait Lure

    Berkley Pro-Tech Albert Wild 170mm Swimbait Lure

    The Berkley Pro-Tech Albert Wild 170SS is a multi-segment deep bodied swimbait designed by Berkley engineers to replicate the lifelike swim action of a baitfish. This bait can easily be cast on heavy tackle then slowly retrieved to produce explosive...

    Was: $49.99
    Now: $39.99
  • Sale
    Berkley Pro-Tech Billy Cruise 180mm Swimbait Lure Berkley Pro-Tech Billy Cruise 180mm Swimbait Lure Berkley Pro-Tech Billy Cruise 180mm Swimbait Lure Berkley Pro-Tech Billy Cruise 180mm Swimbait Lure Berkley Pro-Tech Billy Cruise 180mm Swimbait Lure

    Berkley Pro-Tech Billy Cruise 180mm Swimbait Lure

    Billy Cruise is all about what the name implies, slow, cruisy but devastatingly effective when it comes to getting bites from weary predators waiting for an easy meal.Designed by Berkley engineers to mimic the profile of commonly found baitfish species,...

    Was: $49.99
    Now: $39.99
  • 6th Sense Duke 65 Lure 6th Sense Duke 65 Lure 6th Sense Duke 65 Lure 6th Sense Duke 65 Lure 6th Sense Duke 65 Lure

    6th Sense Duke 65 Lure

    Designed to be a premium lipless crankbait, the Duke performs like no other on the market. The unique wide head design gives the Duke a tighter vibration while also displacing water giving it a hard thumping action upon retrieve. The tighter wobble will...

    $23.99
  • 6th Sense Quake 80 Suspending Lure 6th Sense Quake 80 Suspending Lure 6th Sense Quake 80 Suspending Lure 6th Sense Quake 80 Suspending Lure 6th Sense Quake 80 Suspending Lure

    6th Sense Quake 80 Suspending Lure

    The 6th Sense Quake 80 Suspending model takes a whole new approach to your standard lipless crankbait. Engineered with a unique suspension system to vary with the temperature of the water, the Quake 80SP is great for covering water while having the...

    $23.99
  • 6th Sense Quake THUD 80 Lure 6th Sense Quake THUD 80 Lure

    6th Sense Quake THUD 80 Lure

    The 6th Sense Quake Thud Series has an action unlike most typical lipless crankbaits. Utilizing a dual flat back design, this lure was designed to grab more water and increase vibrations. The intense knocking sound from the THUD creates an enticing...

    $25.99
  • 6th Sense Quake THUD 70 Lure 6th Sense Quake THUD 70 Lure 6th Sense Quake THUD 70 Lure 6th Sense Quake THUD 70 Lure 6th Sense Quake THUD 70 Lure

    6th Sense Quake THUD 70 Lure

    The 6th Sense Quake Thud Series has an action unlike most typical lipless crankbaits. Utilizing a dual flat back design, this lure was designed to grab more water and increase vibrations. The intense knocking sound from the THUD creates an enticing...

    $23.99
  • 6th Sense Quake 70 Lure 6th Sense Quake 70 Lure 6th Sense Quake 70 Lure 6th Sense Quake 70 Lure 6th Sense Quake 70 Lure

    6th Sense Quake 70 Lure

    The 6th Sense Quake Lipless Crankbait has an action unlike most typical lipless crankbaits on the market. Utilizing a dual flat back design, this lure was designed to grab more water and increase vibrations. These vibrations bring a different thump and...

    $23.99
  • 6th Sense Quake 80 Lure 6th Sense Quake 80 Lure 6th Sense Quake 80 Lure 6th Sense Quake 80 Lure 6th Sense Quake 80 Lure

    6th Sense Quake 80 Lure

    The 6th Sense Quake Lipless Crankbait has an action unlike most typical lipless crankbaits on the market. Utilizing a dual flat back design, this lure was designed to grab more water and increase vibrations. These vibrations bring a different thump and...

    $25.99
  • 6th Sense Gyro Tail Spinner Lure 6th Sense Gyro Tail Spinner Lure 6th Sense Gyro Tail Spinner Lure 6th Sense Gyro Tail Spinner Lure 6th Sense Gyro Tail Spinner Lure

    6th Sense Gyro Tail Spinner Lure

    The Gyro Tail Spinner offers a bigger profile than most others in its class. Weighing 3/4oz with a 2in. body, this tail spinner will outperform your expectations. The Gyro is perfect for targeting those deeper, suspended fish in tough conditions. You can...

    $21.99
  • Sale
    Rapala Crush City Heavy Hitter 4 inch Rapala Crush City Heavy Hitter 4 inch Rapala Crush City Heavy Hitter 4 inch Rapala Crush City Heavy Hitter 4 inch Rapala Crush City Heavy Hitter 4 inch

    Rapala Crush City Heavy Hitter 4 inch Soft Plastic Lure

    When you are chasing big aggressive predators and need to get the job done, send in the Heavy Hitter. The Heavy Hitter is a 4-inch paddle tail soft plastic with a difference. Made from T.P.E. material and designed to stand up to aggressive strikes from...

    Was: $11.95
    Now: $9.56
  • Sale
    Rapala Crush City The Imposter 3 inch Rapala Crush City The Imposter 3 inch Rapala Crush City The Imposter 3 inch Rapala Crush City The Imposter 3 inch Rapala Crush City The Imposter 3 inch

    Rapala Crush City The Imposter 3 inch Soft Plastic Lure

    The Imposter lives up to its name, posing as a shrimp or prawn to deceive predators. The CrushCity Imposter is the perfect prawn or shrimp imitation. Made from supple T.P.E. material and designed to produce subtle movements like that of the real thing,...

    Was: $11.95
    Now: $9.56
  • Sale
    Rapala Crush City The Jerk 3.75 inch Rapala Crush City The Jerk 3.75 inch Rapala Crush City The Jerk 3.75 inch Rapala Crush City The Jerk 3.75 inch Rapala Crush City The Jerk 3.75 inch

    Rapala Crush City The Jerk 3.75 inch Soft Plastic Lure

    The Jerk is exactly that, twitchy, fidgety, and erratic even with the slightest rod twitch.This forked-tail jerk minnow takes the baitfish profile to the next level. With inbuilt details and a forked-tail that quivers with the slightest amount of current...

    Was: $11.95
    Now: $9.56
  • Sale
    Rapala Crush City Creeper 2.5 inch Rapala Crush City Creeper 2.5 inch Rapala Crush City Creeper 2.5 inch Rapala Crush City Creeper 2.5 inch Rapala Crush City Creeper 2.5 inch

    Rapala Crush City Creeper 2.5 inch Soft Plastic Lure

    The Creeper is a curl-tail grub with a difference. Easily one of the most popular shapes of soft plastics on the market the curl-tail grub is must for all anglers. The Creeper takes the curl-tail grub to the next level. The Creeper is made using T.P.E...

    Was: $11.95
    Now: $9.56
  • Sale
    Daiwa 23 AIRD Fishing Reel

    Daiwa 23 AIRD Fishing Reel

    As bright & bold as ever, the 23 AIRD builds on the fundamentals of Daiwa spinning reels by introducing AIRDRIVE DESIGN for the first time, into an affordable price-point spinning reel suitable for all anglers. AIRDRIVE DESIGN is incorporated in 23...

    $99.99 - $115.99
  • Zerek COLOSSAL RUBY 100mm 59g Lure

    Zerek COLOSSAL RUBY 100mm 59g Lure

    THE COLOSSAL RUBY IS A LARGER AND DEEPER RUNNING VARIATION TO THAT OF THE ORIGINAL GIANT RUBY. DIVING QUICKLY TO 6-7M, THE COLOSSAL RUBY SHARES THE SAME PROPERTIES AS THE GIANT RUBY, INCLUDING A TIGHT WOBBLING ACTION, GREAT BUOYANCY AND AN EXCELLENT...

    $22.95
  • RAPALA Rap-V Pike Bladed Jig Lure 28gm RAPALA Rap-V Pike Bladed Jig Lure 28gm RAPALA Rap-V Pike Bladed Jig Lure 28gm RAPALA Rap-V Pike Bladed Jig Lure 28gm RAPALA Rap-V Pike Bladed Jig Lure 28gm

    RAPALA Rap-V Pike Bladed Jig Lure 28gm

    A lure that has dominated the freshwater fishing in recent years is the bladed jig. The bladed jig is so effective because it offers anglers a blend of some of the best reaction baits on the market in one bite sized package. Rapala has come to the party...

    $24.95
  • RAPALA Rap-V Pike Bladed Jig Lure 21gm RAPALA Rap-V Pike Bladed Jig Lure 21gm RAPALA Rap-V Pike Bladed Jig Lure 21gm RAPALA Rap-V Pike Bladed Jig Lure 21gm RAPALA Rap-V Pike Bladed Jig Lure 21gm

    RAPALA Rap-V Pike Bladed Jig Lure 21gm

    A lure that has dominated the freshwater fishing in recent years is the bladed jig. The bladed jig is so effective because it offers anglers a blend of some of the best reaction baits on the market in one bite sized package. Rapala has come to the party...

    $24.95
  • RAPALA RAP-V Perch Bladed Jig Lure 21gm RAPALA RAP-V Perch Bladed Jig Lure 21gm RAPALA RAP-V Perch Bladed Jig Lure 21gm RAPALA RAP-V Perch Bladed Jig Lure 21gm RAPALA RAP-V Perch Bladed Jig Lure 21gm

    RAPALA RAP-V Perch Bladed Jig Lure 21gm

    A lure that has dominated the freshwater fishing in recent years is the bladed jig. The bladed jig is so effective because it offers anglers a blend of some of the best reaction baits on the market in one bite sized package. Rapala has come to the party...

    $22.95
  • RAPALA RAP-V Perch Bladed Jig Lure 15gm RAPALA RAP-V Perch Bladed Jig Lure 15gm RAPALA RAP-V Perch Bladed Jig Lure 15gm RAPALA RAP-V Perch Bladed Jig Lure 15gm RAPALA RAP-V Perch Bladed Jig Lure 15gm

    RAPALA RAP-V Perch Bladed Jig Lure 15gm

    A lure that has dominated the freshwater fishing in recent years is the bladed jig. The bladed jig is so effective because it offers anglers a blend of some of the best reaction baits on the market in one bite sized package. Rapala has come to the party...

    $22.95
  • RAPALA RAP-V Perch Bladed Jig Lure 10gm RAPALA RAP-V Perch Bladed Jig Lure 10gm RAPALA RAP-V Perch Bladed Jig Lure 10gm RAPALA RAP-V Perch Bladed Jig Lure 10gm RAPALA RAP-V Perch Bladed Jig Lure 10gm

    RAPALA RAP-V Perch Bladed Jig Lure 10gm

    A lure that has dominated the freshwater fishing in recent years is the bladed jig. The bladed jig is so effective because it offers anglers a blend of some of the best reaction baits on the market in one bite sized package. Rapala has come to the party...

    $21.95
  • Sale
    ABU GARCIA Revo5 STX LP Baitcast Reel ABU GARCIA Revo5 STX LP Baitcast Reel ABU GARCIA Revo5 STX LP Baitcast Reel ABU GARCIA Revo5 STX LP Baitcast Reel ABU GARCIA Revo5 STX LP Baitcast Reel

    ABU GARCIA Revo5 STX LP Baitcast Reel

    Redesigned from the ground up, the fifth generation of Revo low profile reels have been designed to provide best-in-class precision, power, and performance. The Revo STX features an asymmetrical body design as well as our X2-Cräftic™ alloy frame and...

    Was: $399.99
    Now: $319.99
  • Sale
    ABU GARCIA Revo5 SX Baitcast Reel ABU GARCIA Revo5 SX Baitcast Reel ABU GARCIA Revo5 SX Baitcast Reel ABU GARCIA Revo5 SX Baitcast Reel ABU GARCIA Revo5 SX Baitcast Reel

    ABU GARCIA Revo5 SX Baitcast Reel

    Redesigned from the ground up, the fifth generation of Revo low profile reels have been designed to provide best-in-class precision, power, and performance. The Revo SX features our X2-Cräftic™ alloy frame and asymmetrical body design to provide the...

    Was: $299.99
    Now: $239.99
  • Sale
    ABU GARCIA Revo5 X Baitcast Reel ABU GARCIA Revo5 X Baitcast Reel ABU GARCIA Revo5 X Baitcast Reel ABU GARCIA Revo5 X Baitcast Reel ABU GARCIA Revo5 X Baitcast Reel

    ABU GARCIA Revo5 X Baitcast Reel

    Redesigned from the ground up, the fifth generation of Revo low profile reels have been designed to provide best-in-class precision, power, and performance. The Revo X low profile reel features a C6 Carbon frame and asymmetrical body to optimise,...

    Was: $219.99
    Now: $175.99
  • Zerek Flat Shad PRO 9" Soft Plastic Zerek Flat Shad PRO 9" Soft Plastic Zerek Flat Shad PRO 9" Soft Plastic Zerek Flat Shad PRO 9" Soft Plastic Zerek Flat Shad PRO 9" Soft Plastic

    Zerek Flat Shad PRO 9" Soft Plastic

    TRUE DEVELOPMENT IN LURE GENRES COMES ALONG RARELY, BUT THE ZEREK FLAT SHAD TAKES THE TRADITIONAL PADDLE-TAIL PLASTIC AND TURNS IT INTO AN AWESOME FISHING WEAPON. DESIGNED TO BE A SNAGLESS PADDLE-TAIL PLASTIC THAT HAS UNPARALLELED HOOK SETTING ABILITY...

    $19.95
  • Zerek Flat Shad Pro 5" Lure Zerek Flat Shad Pro 5" Lure Zerek Flat Shad Pro 5" Lure Zerek Flat Shad Pro 5" Lure Zerek Flat Shad Pro 5" Lure

    Zerek Flat Shad Pro 5" Lure

    TRUE DEVELOPMENT IN LURE GENRES COMES ALONG RARELY, BUT THE ZEREK FLAT SHAD TAKES THE TRADITIONAL PADDLE-TAIL PLASTIC AND TURNS IT INTO AN AWESOME FISHING WEAPON. DESIGNED TO BE A SNAGLESS PADDLE-TAIL PLASTIC THAT HAS UNPARALLELED HOOK SETTING ABILITY...

    $13.99
  • Zerek Flat Shad Pro 4.5" Lure Zerek Flat Shad Pro 4.5" Lure Zerek Flat Shad Pro 4.5" Lure Zerek Flat Shad Pro 4.5" Lure Zerek Flat Shad Pro 4.5" Lure

    Zerek Flat Shad Pro 4.5" Lure

    TRUE DEVELOPMENT IN LURE GENRES COMES ALONG RARELY, BUT THE ZEREK FLAT SHAD TAKES THE TRADITIONAL PADDLE-TAIL PLASTIC AND TURNS IT INTO AN AWESOME FISHING WEAPON. DESIGNED TO BE A SNAGLESS PADDLE-TAIL PLASTIC THAT HAS UNPARALLELED HOOK SETTING ABILITY...

    $12.99
  • Zerek Flat Shad Pro 3.5" Lure Zerek Flat Shad Pro 3.5" Lure Zerek Flat Shad Pro 3.5" Lure Zerek Flat Shad Pro 3.5" Lure Zerek Flat Shad Pro 3.5" Lure

    Zerek Flat Shad Pro 3.5" Lure

    TRUE DEVELOPMENT IN LURE GENRES COMES ALONG RARELY, BUT THE ZEREK FLAT SHAD TAKES THE TRADITIONAL PADDLE-TAIL PLASTIC AND TURNS IT INTO AN AWESOME FISHING WEAPON. DESIGNED TO BE A SNAGLESS PADDLE-TAIL PLASTIC THAT HAS UNPARALLELED HOOK SETTING ABILITY...

    $11.99
  • Zerek Flat Shad X Jig Head 170mm Zerek Flat Shad X Jig Head 170mm Zerek Flat Shad X Jig Head 170mm Zerek Flat Shad X Jig Head 170mm Zerek Flat Shad X Jig Head 170mm

    Zerek Flat Shad X Jig Head 170mm

    REVOLUTION RARELY COMES TWICE IN THE ONE LURE, BUT THE FLAT SHAD X REVOLUTIONISES THE REVOLUTIONARY FLAT SHAD. AT THE HEART OF THE FLAT SHAD X IS THE PATENTED BELLY SLITS THAT ALLOW THE PLASTIC TO EASILY COMPRESS IN ANY DIRECTION, EXPOSING THE HOOK TO...

    $25.95