Lures

Blue Fox Vibrax Fox Tail 4g

What do you get when you take some of the best performing Vibrax® color patterns, and spice them up with a fluffy tail? The Vibrax® Foxtail of course! The patented two-part body, which virtually eliminates line twist is really what sets all Blue Fox...

Berkely Pro-Tech Tommy Glide 180mm Swimbait Lure

Pro-Tech Tommy Glide is a natural baitfish profile, two-piece glide bait designed to be slowly retrieved with a wide slow action. This action is easily controlled with the speed of the retrieve. Swim depth can be adjusted by adding a chin weight if...

Berkley Pro-Tech Albert Wild 170mm Swimbait Lure

The Berkley Pro-Tech Albert Wild 170SS is a multi-segment deep bodied swimbait designed by Berkley engineers to replicate the lifelike swim action of a baitfish. This bait can easily be cast on heavy tackle then slowly retrieved to produce explosive...

Berkley Pro-Tech Billy Cruise 180mm Swimbait Lure

Billy Cruise is all about what the name implies, slow, cruisy but devastatingly effective when it comes to getting bites from weary predators waiting for an easy meal.Designed by Berkley engineers to mimic the profile of commonly found baitfish species,...

6th Sense Duke 65 Lure

Designed to be a premium lipless crankbait, the Duke performs like no other on the market. The unique wide head design gives the Duke a tighter vibration while also displacing water giving it a hard thumping action upon retrieve. The tighter wobble will...

6th Sense Quake 80 Suspending Lure

The 6th Sense Quake 80 Suspending model takes a whole new approach to your standard lipless crankbait. Engineered with a unique suspension system to vary with the temperature of the water, the Quake 80SP is great for covering water while having the...

6th Sense Quake THUD 80 Lure

The 6th Sense Quake Thud Series has an action unlike most typical lipless crankbaits. Utilizing a dual flat back design, this lure was designed to grab more water and increase vibrations. The intense knocking sound from the THUD creates an enticing...

6th Sense Quake THUD 70 Lure

The 6th Sense Quake Thud Series has an action unlike most typical lipless crankbaits. Utilizing a dual flat back design, this lure was designed to grab more water and increase vibrations. The intense knocking sound from the THUD creates an enticing...

6th Sense Quake 70 Lure

The 6th Sense Quake Lipless Crankbait has an action unlike most typical lipless crankbaits on the market. Utilizing a dual flat back design, this lure was designed to grab more water and increase vibrations. These vibrations bring a different thump and...

6th Sense Speedwake 100mm Lure

The 6th Sense Speed Wake was created to wake the surface at the highest possible speed without the worry of a blow out. Waking this bait over grass, stumps, trees, or simply clear water can call up the most vicious of strikes. The Speed Wake comes fully...

6th Sense Quake 80 Lure

The 6th Sense Quake Lipless Crankbait has an action unlike most typical lipless crankbaits on the market. Utilizing a dual flat back design, this lure was designed to grab more water and increase vibrations. These vibrations bring a different thump and...

6th Sense Gyro Tail Spinner Lure

The Gyro Tail Spinner offers a bigger profile than most others in its class. Weighing 3/4oz with a 2in. body, this tail spinner will outperform your expectations. The Gyro is perfect for targeting those deeper, suspended fish in tough conditions. You can...

6th Sense Vega Frog Lure

The 6th Sense Vega Frog is hitting the market after years of R&D from our Team 6 experts and hitting it HARD.  We engineered the Vega with a hybridized design incorporating the features of a walking, skipping, spitting, & popping frog without...

6th Sense Divine Swim Jig 1/2oz

The 6th Sense Divine Swim Jig can be dragged, swam, stroked, or flipped and retrieved through rock, trees, bushes and grass with ease. The semi-flat, keel weighted belly of the head was designed to create a secondary swimming action and also ensure the...

6th Sense Cloud 9 C15 Lure

The 6th Sense Cloud 9 Series is the ultimate line of mid-to-deep diving crankbaits. Premium color schemes along with the detailed features are what set this Series of crankbaits on a cloud above the rest - fish simply can't resist them. The unique bill...

6th Sense Cloud 9 Magnum Lure

The 6th Sense Cloud 9 Magnum (SILENT) Squarebill was designed for the shallow and offshore power fishing angler who prefers throwing larger baits. The Magnum SB silently dives to the 5-10ft depth range and comes equipped  with all the necessary features...

6th Sense Cloud 9 C20 Lure

The 6th Sense Cloud 9 Series is the ultimate line of mid-to-deep diving crankbaits. Premium color schemes along with the detailed features are what set this Series of crankbaits on a cloud above the rest - fish simply can't resist them. The unique bill...

6th Sense Cloud 9 C6 Lure

The 6th Sense Cloud 9 Series is the ultimate line of mid-to-deep diving crankbaits. Premium color schemes along with the detailed features are what set this Series of crankbaits on a cloud above the rest - fish simply can't resist them. The unique bill...

6th Sense Cloud 9 Mini Mag Lure

The 6th Sense Cloud 9 Series MiniMag (Silent) Squarebill was designed with many things in mind other than just a squarebill crankbait. It was designed larger than the traditional squarebill, but a smaller version of our proven Cloud 9 Magnum SB model...

6th Sense Axle Swing Swim Jig 3/4oz

The 6th Sense Axle Swinging Swim Jig’s design is exponentially more versatile than a normal swim jig. The free-swinging extra wide gap hook paired with the free-swinging screw lock allows this swim jig to be completely weedless. When you embed your hook...

Rapala Crush City Heavy Hitter 4 inch Soft Plastic Lure

When you are chasing big aggressive predators and need to get the job done, send in the Heavy Hitter. The Heavy Hitter is a 4-inch paddle tail soft plastic with a difference. Made from T.P.E. material and designed to stand up to aggressive strikes from...

Rapala Crush City The Imposter 3 inch Soft Plastic Lure

The Imposter lives up to its name, posing as a shrimp or prawn to deceive predators. The CrushCity Imposter is the perfect prawn or shrimp imitation. Made from supple T.P.E. material and designed to produce subtle movements like that of the real thing,...

Rapala Crush City The Jerk 3.75 inch Soft Plastic Lure

The Jerk is exactly that, twitchy, fidgety, and erratic even with the slightest rod twitch.This forked-tail jerk minnow takes the baitfish profile to the next level. With inbuilt details and a forked-tail that quivers with the slightest amount of current...

Rapala Crush City The Suspect 2.75 inch Soft Plastic Lure

Designed to resemble the usual suspects of baitfish found in any water body. The Suspect is a slim bodied soft plastic baitfish imitation. Made with T.P.E. material The Suspect provides anglers with an incredible supple yet durable baitfish presentation...

Rapala Crush City Creeper 2.5 inch Soft Plastic Lure

The Creeper is a curl-tail grub with a difference. Easily one of the most popular shapes of soft plastics on the market the curl-tail grub is must for all anglers. The Creeper takes the curl-tail grub to the next level. The Creeper is made using T.P.E...

STORM Kensaki Jig 40gm Lure

The asymmetrical Gomoku Kensaki cuts the water fast with its knife tip design. The in-line eyelets stabilise the jig during decent and enhance the fluttering action under slack line. Use a “life and fall” slow pitch technique to get the jig to dart...

Irukandji Sicario 275mm Lure (1pc)

1 per pack Our signature paddle tail swim bait, designed to impart an enticing body roll and tail action when retrieved at slow speeds. Perfect for most tackle destroying predatory sportfish such as barramundi, jewfish, flathead, murray cod, pike and...

Daiwa SLIPPERY DOG 65F

Slippery Dog has been re-invented and re-tuned and now features tungsten weighting, improving the posture of the lure in the water and drastically improving the lure's responsiveness when retrieved. A topwater walk-the-dog lure, Slippery Dog is the...

Megabass MAGDRAFT Hasu Raver Lure

MAGDRAFT "Haslaver" is a new dimension swimming manipulator with many movable sections that "always move". The ultra-realistic swimming shape with a triple body and ultra-thin joints combined with the live fins that glisten and flutter with the slightest...

Jackall Soul Flat 58SF Crankbait Lure

The new Soul Flat is a flat sided minnow lure with a high vibration and dive depth to 2mtrs depending on line size. At 6.8gms it is very cast efficient. This lure has a Boney bream/carp/rainbow fish profile and has already proven itself on Golden perch...

JACKALL Swing Mikey 115

The new and very versatile Swing Mikey is about to hit our shores!! By widening the range of motion in the joints – It supports a wide range of action speeds. From dead slow – to a fast burn, walk the dog and can even be jerked. We have thought of...

Berkley PowerBait Nemesis 3" Lure

Bone FURY 130mm FL Lure

THE BONE FURY 130F IS A MULTI-FUNCTION TOPWATER LURE THAT OFFERS INCREDIBLE DIVERSITY IN USE. WITH ITS CRAWLER FINS ATTACHED, WORK IT AS A TOPWATER CRAWLER ON THE SURFACE AS IT CRAWLS ACROSS THE SURFACE ON A SLOW STEADY RETRIEVE CREATING SOFT BLOOPING...

Zerek COLOSSAL RUBY 100mm 59g Lure

THE COLOSSAL RUBY IS A LARGER AND DEEPER RUNNING VARIATION TO THAT OF THE ORIGINAL GIANT RUBY. DIVING QUICKLY TO 6-7M, THE COLOSSAL RUBY SHARES THE SAME PROPERTIES AS THE GIANT RUBY, INCLUDING A TIGHT WOBBLING ACTION, GREAT BUOYANCY AND AN EXCELLENT...

JACKALL TN38 Lipless Crankbait Lure

Introducing the Jackall TN38 Lipless Crankbait, a masterpiece in fishing lure technology, designed to enhance your angling experience. The TN38, part of Jackall's esteemed TN series, is specifically engineered for those who seek both quality and...

RAPALA Rap-V Pike Bladed Jig Lure 28gm

A lure that has dominated the freshwater fishing in recent years is the bladed jig. The bladed jig is so effective because it offers anglers a blend of some of the best reaction baits on the market in one bite sized package. Rapala has come to the party...