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  • 13 Fishing Troll Hunter - 60mm 13 Fishing Troll Hunter - 60mm natty light 13 Fishing Troll Hunter - 60mm truffle butter 13 Fishing Troll Hunter - 60mm tweetie pie 13 Fishing Troll Hunter - 60mm epic shad

    13 Fishing Troll Hunter - 60mm - 8' Lure

    You know how every angler wants that super specific depth and profile and each one is extremely different? Well, this series has all of them. Every single one. That’s why these bad boys come rigged in a broad array of options. Added bonus, the VMC black...

    $14.95
  • 13Fishing Troll Hunter - 70mm 13Fishing Troll Hunter - 70mm natty light 13Fishing Troll Hunter - 70mm truffle butter 13Fishing Troll Hunter - 70mm tweetie pie 13Fishing Troll Hunter - 70mm epic shad

    13 Fishing Troll Hunter - 70mm - 12' Lure

    You know how every angler wants that super specific depth and profile and each one is extremely different? Well, this series has all of them. Every single one. That’s why these bad boys come rigged in a broad array of options. Added bonus, the VMC black...

    $14.95
  • 13Fishing Troll Hunter 13Fishing Troll Hunter natty light 13Fishing Troll Hunter truffle butter 13Fishing Troll Hunter tweetie pie 13Fishing Troll Hunter epic shad

    13 Fishing Troll Hunter - 70mm - 18' Lure

    You know how every angler wants that super specific depth and profile and each one is extremely different? Well, this series has all of them. Every single one. That’s why these bad boys come rigged in a broad array of options. Added bonus, the VMC black...

    $14.95
  • 13 Fishing Whipper Snapper 110mm Jerkbait 13 Fishing Whipper Snapper 110mm Jerkbait lucky charm 13 Fishing Whipper Snapper 110mm Jerkbait casper shad 13 Fishing Whipper Snapper 110mm Jerkbait disco shad 13 Fishing Whipper Snapper 110mm Jerkbait clear perch

    13 Fishing Whipper Snapper - 110mm Lure

    Do you want 5 -Star chef to cater your breakfast on tournament morning? Too bad. If you do want to catch the biggest fish in the tournament, throw this. Available in various depths and sizes to fit any situation you request. The slim, erratic profile was...

    $14.95
  • 13 Fishing Whipper Snapper 80mm Jerkbait 13 Fishing Whipper Snapper 80mm Jerkbait lucky charm 13 Fishing Whipper Snapper 80mm Jerkbait casper shad 13 Fishing Whipper Snapper 80mm Jerkbait disco shad 13 Fishing Whipper Snapper 80mm Jerkbait clear perch

    13 Fishing Whipper Snapper - 80mm Lure

    Do you want 5 -Star chef to cater your breakfast on tournament morning? Too bad. If you do want to catch the biggest fish in the tournament, throw this. Available in various depths and sizes to fit any situation you request. The slim, erratic profile was...

    $14.95
  • 13 Fishing El Diablo - 75mm Lipless Crankbait 13 Fishing El Diablo - 75mm Lipless Crankbait rusty bream 13 Fishing El Diablo - 75mm Lipless Crankbait golden retriever 13 Fishing El Diablo - 75mm Lipless Crankbait mudbug punch 13 Fishing El Diablo - 75mm Lipless Crankbait natty light

    13 Fishing El Diablo - 75mm - 3/4oz Lure

    The El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The multi-rattle system produces irresistible sounds and vibrations.  • Multi-Rattle  • 3D Eyes...

    $14.95
  • 13 Fishing El Diablo 13 Fishing El Diablo - rusty bream 13 Fishing El Diablo - golden retriever 13 Fishing El Diablo - mudbug punch 13 Fishing El Diablo - natty light

    13 Fishing El Diablo - 65mm - 1/2oz Lure

    The El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The multi-rattle system produces irresistible sounds and vibrations.  • Multi-Rattle  • 3D Eyes...

    $14.95
  • 13 FISHING Jabber Jaw 60 Lure - Hero Image 13 FISHING Jabber Jaw 60 Lure - Black Back Shad 13 FISHING Jabber Jaw 60 Lure -  Chartreuse Root Beer 13 FISHING Jabber Jaw 60 Lure - dream gill 13 FISHING Jabber Jaw 60 Lure - goldilocks

    13 FISHING Jabber Jaw 60 Lure

    This bait is as unclassifiable as anything we’ve ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your local...

    $21.95
  • 13 FISHING JABBER JAW 60 DEEP LURE Jabber Jaw Deep 60 Lure - Black Back Shad Jabber Jaw Deep 60 Lure - Chartreuse Root Beer Jabber Jaw Deep 60 Lure - Dream gill Jabber Jaw Deep 60 Lure - Goldilocks

    13 FISHING JABBER JAW 60 DEEP LURE

    This bait is as unclassifiable as anything we’ve ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your local...

    $21.95
  • Sale
    Berkley Shimma Vector 85mm Vibe Lure Berkley Shimma Vector 85mm Vibe Lure Berkley Shimma Vector 85mm Vibe Lure Berkley Shimma Vector 85mm Vibe Lure Berkley Shimma Vector 85mm Vibe Lure

    Berkley Shimma Vector 85mm Vibe Lure

    Berkley Shimma Vector Vibe is designed to have maximum vibrating action when retrieved and a seductive shimmy as it sinks. The Berkley Vector Vibe has a natural baitfish profile and is available in ten great colours to suit a wide variety of conditions...

    Was: $15.99
    Now: $6.39
  • Sale
    Berkley Shimma Vector 120mm Vibe Lure Berkley Shimma Vector 120mm Vibe Lure Berkley Shimma Vector 120mm Vibe Lure Berkley Shimma Vector 120mm Vibe Lure Berkley Shimma Vector 120mm Vibe Lure

    Berkley Shimma Vector 120mm Vibe Lure

    Berkley Shimma Vector Vibe is designed to have maximum vibrating action when retrieved and a seductive shimmy as it sinks. The Berkley Vector Vibe has a natural baitfish profile and is available in ten great colours to suit a wide variety of conditions...

    Was: $17.99
    Now: $7.19
  • Keitech Mad Wag Mini 2.5" Soft Plastic Lure Keitech Mad Wag Mini 2.5" Soft Plastic Lure Keitech Mad Wag Mini 2.5" Soft Plastic Lure Keitech Mad Wag Mini 2.5" Soft Plastic Lure Keitech Mad Wag Mini 2.5" Soft Plastic Lure

    Keitech Mad Wag Mini 2.5" Soft Plastic Lure

    The Keitech Mad Wag is truly a unique offering. The ribbed body design incorporates the New PGS (Point Guard System) which makes the Mad Wag extremely weed less. The Thick Bone tail design creates a strong, wide waggle action which moves water creating...

    $12.99
  • Keitech Crazy Flapper 3.6" Soft Plastic Lure Keitech Crazy Flapper 3.6" Soft Plastic Lure Keitech Crazy Flapper 3.6" Soft Plastic Lure Keitech Crazy Flapper 3.6" Soft Plastic Lure

    Keitech Crazy Flapper 3.6" Soft Plastic Lure

    The Crazy Flapper is one of Keitech's newest soft plastic shapes. As the name suggests, the Crazy Flapper's action in the water is truly unbelieveable.  The uniquely shaped wings pulsate with even the slowest movement and the two apendages off the rear...

    $15.95
  • Keitech Crazy Flapper 4.4" Soft Plastic Lure Keitech Crazy Flapper 4.4" Soft Plastic Lure Keitech Crazy Flapper 4.4" Soft Plastic Lure

    Keitech Crazy Flapper 4.4" Soft Plastic Lure

    The Crazy Flapper is one of Keitech's newest soft plastic shapes. As the name suggests, the Crazy Flapper's action in the water is truly unbelieveable.  The uniquely shaped wings pulsate with even the slowest movement and the two apendages off the rear...

    $15.95
  • Nomad Squidtrex 65 Vibe Lure 65mm 8gm Nomad Squidtrex 65 Vibe Lure 65mm 8gm Nomad Squidtrex 65 Vibe Lure 65mm 8gm Nomad Squidtrex 65 Vibe Lure 65mm 8gm Nomad Squidtrex 65 Vibe Lure 65mm 8gm

    Nomad Squidtrex 65 Vibe Lure 65mm 8gm

    The SQUIDTREX uses pat. pending technology to combine a soft vibration lure into a squid shaped body to produce a unique action designed to trigger bites. It can be jigged vertically, cast or even trolled. The soft TPE construction allows strength and...

    $19.99
  • Nomad Squidtrex 55 Vibe Lure 55mm 5gm Nomad Squidtrex 55 Vibe Lure 55mm 5gm Nomad Squidtrex 55 Vibe Lure 55mm 5gm Nomad Squidtrex 55 Vibe Lure 55mm 5gm Nomad Squidtrex 55 Vibe Lure 55mm 5gm

    Nomad Squidtrex 55 Vibe Lure 55mm 5gm

    The SQUIDTREX uses pat. pending technology to combine a soft vibration lure into a squid shaped body to produce a unique action designed to trigger bites. It can be jigged vertically, cast or even trolled. The soft TPE construction allows strength and...

    $18.99
  • Sale
    Zerek Slick Back 55mm Crankbait Lure Zerek Slick Back 55mm Crankbait Lure Zerek Slick Back 55mm Crankbait Lure Zerek Slick Back 55mm Crankbait Lure Zerek Slick Back 55mm Crankbait Lure

    Zerek Slick Back 55mm Crankbait Lure

    THE SLICK BACK HAS BEEN A STAPLE FOR NATIVE FISH ANGLERS FOR YEARS AND IT HAS UNDERGONE A TRANSFORMATION INTO THE ZEREK SLICK BACK. MAINTAINING THE BEAUTIFUL LINES AND DRAMATIC ACTION, THE SLICK BACK IS SET TO TAKE ON NATIVE FISH LIKE NO OTHER HARDBODY...

    Was: $17.99
    Now: $14.39
  • Sale
    Zerek Slick Back 90mm Crankbait Lure Zerek Slick Back 90mm Crankbait Lure Zerek Slick Back 90mm Crankbait Lure Zerek Slick Back 90mm Crankbait Lure Zerek Slick Back 90mm Crankbait Lure

    Zerek Slick Back 90mm Crankbait Lure

    THE SLICK BACK HAS BEEN A STAPLE FOR NATIVE FISH ANGLERS FOR YEARS AND IT HAS UNDERGONE A TRANSFORMATION INTO THE ZEREK SLICK BACK. MAINTAINING THE BEAUTIFUL LINES AND DRAMATIC ACTION, THE SLICK BACK IS SET TO TAKE ON NATIVE FISH LIKE NO OTHER HARDBODY...

    Was: $18.99
    Now: $15.19
  • Sale
    Zerek Slick Back 100mm Crankbait Lure Zerek Slick Back 100mm Crankbait Lure Zerek Slick Back 100mm Crankbait Lure Zerek Slick Back 100mm Crankbait Lure Zerek Slick Back 100mm Crankbait Lure

    Zerek Slick Back 100mm Crankbait Lure

    THE SLICK BACK HAS BEEN A STAPLE FOR NATIVE FISH ANGLERS FOR YEARS AND IT HAS UNDERGONE A TRANSFORMATION INTO THE ZEREK SLICK BACK. MAINTAINING THE BEAUTIFUL LINES AND DRAMATIC ACTION, THE SLICK BACK IS SET TO TAKE ON NATIVE FISH LIKE NO OTHER HARDBODY...

    Was: $19.99
    Now: $15.99
  • DAIWA SilverCreek Dr Minnow II Joint 50s DAIWA SilverCreek Dr Minnow II Joint 50s DAIWA SilverCreek Dr Minnow II Joint 50s DAIWA SilverCreek Dr Minnow II Joint 50s DAIWA SilverCreek Dr Minnow II Joint 50s

    DAIWA SilverCreek Dr Minnow II Joint 50s

    The two-piece sister model to the DR Minnow II, the Joint version gives that tantalising tail action only made possible with jointed lures. Like the single piece model, the DR Minnow Joint II is available in 3 sizes, a 42 and 50mm sinking profile and a...

    $19.99
  • DAIWA SilverCreek Dr Minnow II Joint 42S DAIWA SilverCreek Dr Minnow II Joint 42S DAIWA SilverCreek Dr Minnow II Joint 42S DAIWA SilverCreek Dr Minnow II Joint 42S DAIWA SilverCreek Dr Minnow II Joint 42S

    DAIWA SilverCreek Dr Minnow II Joint 42S

    The two-piece sister model to the DR Minnow II, the Joint version gives that tantalising tail action only made possible with jointed lures. Like the single piece model, the DR Minnow Joint II is available in 3 sizes, a 42 and 50mm sinking profile and a...

    $19.99
  • Sale
    Berkley Pro-Tech Titan D Lure 100mm Berkley Pro-Tech Titan D Lure 100mm Berkley Pro-Tech Titan D Lure 100mm Berkley Pro-Tech Titan D Lure 100mm Berkley Pro-Tech Titan D Lure 100mm

    Berkley Pro-Tech Titan D Lure 100mm

    The Berkley Pro-Tech Titan Deep has been built by Berkley engineers to target larger species that destroy most lures with the shake of head or a flare of the gills - just when you need it the least in the heat of battle! Its slender bait fish body...

    Was: $24.99
    Now: $16.24
  • Sale
    Berkley Gulp! Turbo Shrimp 4" Berkley Gulp! Turbo Shrimp 4" Berkley Gulp! Turbo Shrimp 4" Berkley Gulp! Turbo Shrimp 4" Berkley Gulp! Turbo Shrimp 4"

    Berkley Gulp! Turbo Shrimp 4"

    The Gulp!® Turbo Shrimp is the next evolution of shrimp imitations that is set to change the game for all salt and freshwater fishing scenarios.Featuring a unique leg design that oscillates back and forward upon retrieval, the Gulp!® Turbo Shrimp creates...

    Was: $11.99
    Now: $9.59
  • BERKLEY PRO-TECH  Prawn Walker 75mm Lure BERKLEY PRO-TECH  Prawn Walker 75mm Lure BERKLEY PRO-TECH  Prawn Walker 75mm Lure BERKLEY PRO-TECH  Prawn Walker 75mm Lure BERKLEY PRO-TECH  Prawn Walker 75mm Lure

    BERKLEY PRO-TECH Prawn Walker 75mm Lure

    The Berkley Pro-Tech Prawn Walker 75mm is a highly effective top water lure that walks and pushes a small splash of water with its unique cupped face design. This allows the Prawn Walker to be walked or popped to suit the mood of the target species on...

    $16.99
  • Sale
    Berkley Pro-Tech Titan S Lure 100mm Berkley Pro-Tech Titan S Lure 100mm Berkley Pro-Tech Titan S Lure 100mm Berkley Pro-Tech Titan S Lure 100mm Berkley Pro-Tech Titan S Lure 100mm

    Berkley Pro-Tech Titan S Lure 100mm

    The Berkley Pro-Tech Titan Shallow features the same body design as the deep diving brother but operates at shallower depths allowing anglers to target larger fish in skinny water such as flats, rock bars or over the top of weed beds and submerged trees...

    Was: $24.99
    Now: $16.24
  • BERKELY PRO-TECH BENDER 120MM LURE BERKELY PRO-TECH BENDER 120MM LURE BERKELY PRO-TECH BENDER 120MM LURE BERKELY PRO-TECH BENDER 120MM LURE BERKELY PRO-TECH BENDER 120MM LURE

    BERKELY PRO-TECH BENDER 120MM LURE

    Berkley Pro-Tech Benders have quickly become favorites for anglers targeting fish in shallow water environments. The new 120mm and 150mm models feature the same action as the smaller 76mm and 100mm models but move more water and make a lot more...

    $24.99
  • BERKLEY PRO-TECH BENDER 150MM LURE BERKLEY PRO-TECH BENDER 150MM LURE BERKLEY PRO-TECH BENDER 150MM LURE BERKLEY PRO-TECH BENDER 150MM LURE BERKLEY PRO-TECH BENDER 150MM LURE

    BERKLEY PRO-TECH BENDER 150MM LURE

    Berkley Pro-Tech Benders have quickly become favorites for anglers targeting fish in shallow water environments. The new 120mm and 150mm models feature the same action as the smaller 76mm and 100mm models but move more water and make a lot more...

    $27.99
  • BERKLEY PRO-TECH SLURP 120MM LURE BERKLEY PRO-TECH SLURP 120MM LURE BERKLEY PRO-TECH SLURP 120MM LURE BERKLEY PRO-TECH SLURP 120MM LURE BERKLEY PRO-TECH SLURP 120MM LURE

    BERKLEY PRO-TECH SLURP 120MM LURE

    Berkley Pro-Tech Slurp 120mm is the new big brother of the 65mm and 85mm Slurp models with a couple of key upgrades to make it ready to take on the toughest fish that swim in rivers and estuaries. Built with full wire through construction and fitted with...

    $27.99
  • BERKLEY BAZZ BAIT S 80MM LURE BERKLEY BAZZ BAIT S 80MM LURE BERKLEY BAZZ BAIT S 80MM LURE BERKLEY BAZZ BAIT S 80MM LURE BERKLEY BAZZ BAIT S 80MM LURE

    BERKLEY BAZZ BAIT S 80MM LURE

    Barramundi demand the ultimate in strength and performance from any lures that come their way. With this in mind, the Berkley team set out to build a Barra lure that not just has an incredible suspending, bite-inducing action but is also fitted with...

    $18.99
  • Sale
    Berkley Pro-Tech Titan S 120MM Lure Berkley Pro-Tech Titan S 120MM Lure Berkley Pro-Tech Titan S 120MM Lure Berkley Pro-Tech Titan S 120MM Lure Berkley Pro-Tech Titan S 120MM Lure

    Berkley Pro-Tech Titan S 120MM Lure

    The Berkley Pro-Tech Titan Shallow features the same body design as the deep diving brother but operates at shallower depths allowing anglers to target larger fish in skinny water such as flats, rock bars or over the top of weed beds and submerged trees...

    Was: $27.99
    Now: $18.19
  • Sale
    BERKLEY PRO-TECH TITAN D 120MM LURE BERKLEY PRO-TECH TITAN D 120MM LURE BERKLEY PRO-TECH TITAN D 120MM LURE BERKLEY PRO-TECH TITAN D 120MM LURE BERKLEY PRO-TECH TITAN D 120MM LURE

    BERKLEY PRO-TECH TITAN D 120MM LURE

    The Berkley Pro-Tech Titan Deep has been built by Berkley engineers to target larger species that destroy most lures with the shake of head or a flare of the gills - just when you need it the least in the heat of battle! Its slender bait fish body...

    Was: $24.99
    Now: $16.24
  • Sale
    BERKLEY GULP 2.5" GRUB LURE BERKLEY GULP 2.5" GRUB LURE

    BERKLEY GULP 2.5" GRUB LURE

    The all-new Berkley Gulp! 2.5” Grub was painstakingly developed by Berkley engineers in the US to swim on superlight jig heads whilst remaining up right with minimum tail start up lag. As soon as the Gulp! 2.5” Grub hits the water the tail goes into...

    Was: $11.99
    Now: $9.59
  • Sale
    Berkley Gulp 5" Jerkshad Lure Berkley Gulp 5" Jerkshad Lure

    Berkley Gulp 5" Jerkshad Lure

    The legendary Gulp! Jerk Shad gets even better, with a new and improved paint job! The Gulp! Jerk Shads are the leading snapper soft bait in the country, and now will feature a range of four new vibrant translucent metallic colours which are sure to...

    Was: $11.99
    Now: $9.59
  • Sale
    BERKLEY Gulp! 7" Jerkshad BERKLEY Gulp! 7" Jerkshad

    BERKLEY Gulp! 7" Jerkshad

    The legendary Gulp! Jerk Shad gets even better, with a new and improved paint job! The Gulp! Jerk Shads are the leading snapper soft bait in the country, and now will feature a range of four new vibrant translucent metallic colours which are sure to...

    Was: $11.99
    Now: $9.59
  • Sale
    BERKLEY SHIMMA PRO-RIG 8.5" LURE BERKLEY SHIMMA PRO-RIG 8.5" LURE BERKLEY SHIMMA PRO-RIG 8.5" LURE BERKLEY SHIMMA PRO-RIG 8.5" LURE BERKLEY SHIMMA PRO-RIG 8.5" LURE

    BERKLEY SHIMMA PRO-RIG 8.5" LURE

    The Berkley Shimma Pro-Rig is built for big fish that pull hard. Fitted with a removable weighted hook and a single Owner STX Taff Wire Treble and a Hyperwire split ring, this bait is an out-of-the-packet solution for prized fish like mulloway,...

    Was: $24.99
    Now: $19.99
  • Sale
    BERKLEY Shimma Pro-Rig 6.5" Lure BERKLEY Shimma Pro-Rig 6.5" Lure BERKLEY Shimma Pro-Rig 6.5" Lure BERKLEY Shimma Pro-Rig 6.5" Lure BERKLEY Shimma Pro-Rig 6.5" Lure

    BERKLEY Shimma Pro-Rig 6.5" Lure

    The Berkley Shimma Pro-Rig is built for big fish that pull hard. Fitted with a removable weighted hook and a single Owner STX Taff Wire Treble and a Hyperwire split ring, this bait is an out-of-the-packet solution for prized fish like mulloway,...

    Was: $19.99
    Now: $15.99