Soft Plastics

Keitech Crazy Flapper 3.6" Soft Plastic Lure

The Crazy Flapper is one of Keitech's newest soft plastic shapes. As the name suggests, the Crazy Flapper's action in the water is truly unbelieveable.  The uniquely shaped wings pulsate with even the slowest movement and the two apendages off the rear...

Keitech Crazy Flapper 4.4" Soft Plastic Lure

The Crazy Flapper is one of Keitech's newest soft plastic shapes. As the name suggests, the Crazy Flapper's action in the water is truly unbelieveable.  The uniquely shaped wings pulsate with even the slowest movement and the two apendages off the rear...

Berkley Gulp! Turbo Shrimp 4"

The Gulp!® Turbo Shrimp is the next evolution of shrimp imitations that is set to change the game for all salt and freshwater fishing scenarios.Featuring a unique leg design that oscillates back and forward upon retrieval, the Gulp!® Turbo Shrimp creates...

BERKLEY GULP 2.5" GRUB LURE

The all-new Berkley Gulp! 2.5” Grub was painstakingly developed by Berkley engineers in the US to swim on superlight jig heads whilst remaining up right with minimum tail start up lag. As soon as the Gulp! 2.5” Grub hits the water the tail goes into...

Berkley Gulp 5" Jerkshad Lure

The legendary Gulp! Jerk Shad gets even better, with a new and improved paint job! The Gulp! Jerk Shads are the leading snapper soft bait in the country, and now will feature a range of four new vibrant translucent metallic colours which are sure to...

BERKLEY Gulp! 7" Jerkshad

The legendary Gulp! Jerk Shad gets even better, with a new and improved paint job! The Gulp! Jerk Shads are the leading snapper soft bait in the country, and now will feature a range of four new vibrant translucent metallic colours which are sure to...

BERKLEY SHIMMA PRO-RIG 8.5" LURE

The Berkley Shimma Pro-Rig is built for big fish that pull hard. Fitted with a removable weighted hook and a single Owner STX Taff Wire Treble and a Hyperwire split ring, this bait is an out-of-the-packet solution for prized fish like mulloway,...

BERKLEY Shimma Pro-Rig 6.5" Lure

The Berkley Shimma Pro-Rig is built for big fish that pull hard. Fitted with a removable weighted hook and a single Owner STX Taff Wire Treble and a Hyperwire split ring, this bait is an out-of-the-packet solution for prized fish like mulloway,...

Rapala Crush City Heavy Hitter 4 inch Soft Plastic Lure

When you are chasing big aggressive predators and need to get the job done, send in the Heavy Hitter. The Heavy Hitter is a 4-inch paddle tail soft plastic with a difference. Made from T.P.E. material and designed to stand up to aggressive strikes from...

Rapala Crush City The Imposter 3 inch Soft Plastic Lure

The Imposter lives up to its name, posing as a shrimp or prawn to deceive predators. The CrushCity Imposter is the perfect prawn or shrimp imitation. Made from supple T.P.E. material and designed to produce subtle movements like that of the real thing,...

Rapala Crush City The Jerk 3.75 inch Soft Plastic Lure

The Jerk is exactly that, twitchy, fidgety, and erratic even with the slightest rod twitch.This forked-tail jerk minnow takes the baitfish profile to the next level. With inbuilt details and a forked-tail that quivers with the slightest amount of current...

Rapala Crush City The Suspect 2.75 inch Soft Plastic Lure

Designed to resemble the usual suspects of baitfish found in any water body. The Suspect is a slim bodied soft plastic baitfish imitation. Made with T.P.E. material The Suspect provides anglers with an incredible supple yet durable baitfish presentation...

Rapala Crush City Creeper 2.5 inch Soft Plastic Lure

The Creeper is a curl-tail grub with a difference. Easily one of the most popular shapes of soft plastics on the market the curl-tail grub is must for all anglers. The Creeper takes the curl-tail grub to the next level. The Creeper is made using T.P.E...

Irukandji Sicario 275mm Lure (1pc)

1 per pack Our signature paddle tail swim bait, designed to impart an enticing body roll and tail action when retrieved at slow speeds. Perfect for most tackle destroying predatory sportfish such as barramundi, jewfish, flathead, murray cod, pike and...

Berkley PowerBait Nemesis 3" Lure

Irukandji SICARIO 100mm Lure

The 100mm / 4inch size is perfect for smaller predators such as Flathead, Mangrove Jacks, Australian Bass, small to medium Barramundi and Murray Cod and many others. 6 per pack

Zerek Flat Shad PRO 9" Soft Plastic

TRUE DEVELOPMENT IN LURE GENRES COMES ALONG RARELY, BUT THE ZEREK FLAT SHAD TAKES THE TRADITIONAL PADDLE-TAIL PLASTIC AND TURNS IT INTO AN AWESOME FISHING WEAPON. DESIGNED TO BE A SNAGLESS PADDLE-TAIL PLASTIC THAT HAS UNPARALLELED HOOK SETTING ABILITY...

Zerek Flat Shad Pro 5" Lure

TRUE DEVELOPMENT IN LURE GENRES COMES ALONG RARELY, BUT THE ZEREK FLAT SHAD TAKES THE TRADITIONAL PADDLE-TAIL PLASTIC AND TURNS IT INTO AN AWESOME FISHING WEAPON. DESIGNED TO BE A SNAGLESS PADDLE-TAIL PLASTIC THAT HAS UNPARALLELED HOOK SETTING ABILITY...

Zerek Flat Shad Pro 4.5" Lure

TRUE DEVELOPMENT IN LURE GENRES COMES ALONG RARELY, BUT THE ZEREK FLAT SHAD TAKES THE TRADITIONAL PADDLE-TAIL PLASTIC AND TURNS IT INTO AN AWESOME FISHING WEAPON. DESIGNED TO BE A SNAGLESS PADDLE-TAIL PLASTIC THAT HAS UNPARALLELED HOOK SETTING ABILITY...

Zerek Flat Shad Pro 3.5" Lure

TRUE DEVELOPMENT IN LURE GENRES COMES ALONG RARELY, BUT THE ZEREK FLAT SHAD TAKES THE TRADITIONAL PADDLE-TAIL PLASTIC AND TURNS IT INTO AN AWESOME FISHING WEAPON. DESIGNED TO BE A SNAGLESS PADDLE-TAIL PLASTIC THAT HAS UNPARALLELED HOOK SETTING ABILITY...

Zerek Flat Shad X Jig Head 170mm

REVOLUTION RARELY COMES TWICE IN THE ONE LURE, BUT THE FLAT SHAD X REVOLUTIONISES THE REVOLUTIONARY FLAT SHAD. AT THE HEART OF THE FLAT SHAD X IS THE PATENTED BELLY SLITS THAT ALLOW THE PLASTIC TO EASILY COMPRESS IN ANY DIRECTION, EXPOSING THE HOOK TO...

Zerek Flat Shad X Jig Head 90mm

REVOLUTION RARELY COMES TWICE IN THE ONE LURE, BUT THE FLAT SHAD X REVOLUTIONISES THE REVOLUTIONARY FLAT SHAD. AT THE HEART OF THE FLAT SHAD X IS THE PATENTED BELLY SLITS THAT ALLOW THE PLASTIC TO EASILY COMPRESS IN ANY DIRECTION, EXPOSING THE HOOK TO...

Zerek Flat Shad X Jig Head 145mm

REVOLUTION RARELY COMES TWICE IN THE ONE LURE, BUT THE FLAT SHAD X REVOLUTIONISES THE REVOLUTIONARY FLAT SHAD. AT THE HEART OF THE FLAT SHAD X IS THE PATENTED BELLY SLITS THAT ALLOW THE PLASTIC TO EASILY COMPRESS IN ANY DIRECTION, EXPOSING THE HOOK TO...

Zerek Flat Shad X Jig Head 130mm

REVOLUTION RARELY COMES TWICE IN THE ONE LURE, BUT THE FLAT SHAD X REVOLUTIONISES THE REVOLUTIONARY FLAT SHAD. AT THE HEART OF THE FLAT SHAD X IS THE PATENTED BELLY SLITS THAT ALLOW THE PLASTIC TO EASILY COMPRESS IN ANY DIRECTION, EXPOSING THE HOOK TO...

Zerek Flat Shad X Weedless 130mm

REVOLUTION RARELY COMES TWICE IN THE ONE LURE, BUT THE FLAT SHAD X REVOLUTIONISES THE REVOLUTIONARY FLAT SHAD. AT THE HEART OF THE WEEDLESS FLAT SHAD X IS THE PATENTED BELLY SLITS THAT ALLOW THE PLASTIC TO EASILY COMPRESS IN ANY DIRECTION, EXPOSING THE...

Zerek Flat Shad X Weedless 145mm

REVOLUTION RARELY COMES TWICE IN THE ONE LURE, BUT THE FLAT SHAD X REVOLUTIONISES THE REVOLUTIONARY FLAT SHAD. AT THE HEART OF THE WEEDLESS FLAT SHAD X IS THE PATENTED BELLY SLITS THAT ALLOW THE PLASTIC TO EASILY COMPRESS IN ANY DIRECTION, EXPOSING THE...

Zerek Flat Shad X Weedless 170mm

REVOLUTION RARELY COMES TWICE IN THE ONE LURE, BUT THE FLAT SHAD X REVOLUTIONISES THE REVOLUTIONARY FLAT SHAD. AT THE HEART OF THE WEEDLESS FLAT SHAD X IS THE PATENTED BELLY SLITS THAT ALLOW THE PLASTIC TO EASILY COMPRESS IN ANY DIRECTION, EXPOSING THE...

Megabass Magdraft 6" Lure

DESIGNED FOR HARD-THUMPING ACTION WITH A MEDIUM-SLOW TO MEDIUM RETRIEVE, MAGDRAFT’S TAIL KICKS INTO GEAR QUICKLY, SENDING VIBRATIONS THROUGHOUT THE BODY TO ACTIVATE THE LATERAL LINE OF PREDATORS. MAGDRAFT FEATURES THE PATENTED MAG-HOLD SYSTEM, WHICH...

Megabass Magdraft 10" Lure

AT 10” AND 6.2OZ, THEMEGABASS MAGDRAFT 10 IS A BEAST OF A SWIMBAIT, METICULOUSLY DESIGNED, FOR A THUMPING TAIL ACTION THAT TRAVELS THROUGH THE BODY, GIVING THE HEAD A SUBTLE SIDE-TO-SIDE SHIMMY THAT SENDS VIBRATIONS THROUGH THE WATER COLUMN. BUILT FOR...

Keitech Swing Impact 2" Lure

ATOMIC Real Baitz 100mm Bony Bream Lure

Bony Bream are present in major bass and barra dams and are a deadly bait for all predatory fish.They can change the way a dam is fished with predators keying in to target specific baitfish. That is why you need the Real Baitz Bony Bream. It features a...

ATOMIC Real Baitz Australian Pilchard Lure

The pilchard or sardine is one of the most dynamic baits in the sea and a favourite for anglers chasing a wide variety of fish.The Real Baitz Pilchard emulates this important baitfish superbly. It has a slender profile with a tight beating tail action...

ATOMIC Real Baitz Blue Pilchard Lure

Blue pilchards or pillies are one of the most used baits in the sea catching a wide variety of predators.Ranging from Queensland all the way round to Western Australia, they are hard to resist for many predatory fish. The Real Baitz Blue Pilchard has the...

Atomic Real Baitz Red Bait Lure

Redbait are a midwater baitfish perfect for predatory pelagics such as tuna and kingfish.They are popular baitfish for a wide range of pelagics. The Real Baitz Redbait is a carbon copy of the real thing right down to the swimming action. The tail action...

Atomic Real Baitz Bully Mullet Lure

Bully mullet or sea mullet are a staple bait for large predators like mulloway and flathead.The Real Baitz Bully Mullet imitates these fish superbly. No livies, no worries. It is weighted so it sinks horizontally with a downward swimming angle on the...

ATOMIC Real Baitz Yellow Eye Mullet Lure

Yellow eye mullet are prolific around the southern half of the state and a key baitfish in all waterways.An inshore baitfish, they are deadly in the estuary for bait. The Real Baitz Yellow Eye Mullet is a perfect replica and weighted just right so it...